Coral Gables, Florida-based Fresh Del Monte Produce has named Elana Gold as VP and chief marketing officer (CMO). In this role, Gold will lead Fresh Del Monte’s global marketing functions, executing global, regional and local marketing strategies aimed at delivering long-term and sustainable business growth for the iconic brand. She will report to Fresh Del […]
Category: Produce News
Wish Farms Supplies Local Food Banks Amid Covid-19 Pandemic
International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms is aiding local food banks during the Covid-19 pandemic. “The need is urgent. We have seen double the amount of people we normally see since the crisis began. With stores having a hard time keeping shelves stocked, our organization’s usual supply chain […]
Fresh Produce Sales Up 33.9% Amid Increase In Covid-19 Cases
by Anne-Marie Roerink/210 Analytics LLC As coranavirus social distancing measures are tightening and the number of confirmed cases are growing, retail sales are surging. Shoppers are stocking up on staples and fresh foods. 210 Analytics analyzed the sales results, provided by IRI. Total store sales increased 62.5 percent over the week ending March 15, with […]
California Avocado Commission Unveils New Ad Campaign
The California Avocado Commission (CAC) has unveiled a new advertising campaign and marketing program to support this season’s California avocado crop. CAC’s new advertising campaign began in March with a combination of traditional and digital media in the West and a focus on California. “The commission’s new advertising campaign theme is ‘The best avocados have […]
SE Businesses Help Out, Perdue Farms Associate Positive For Covid-19
As President Donald Trump has extended stay at home guidelines until April 30 in an effort to mitigate the spread of Covid-19, many American small businesses will remain closed. Those businesses that are essential, including grocery stores and suppliers, are reaching out to help in any way they can. In the Southeast, Publix is giving […]
Businesses Find Ways To Help During Covid-19 Pandemic
As Covid-19 continues to spread across the globe, businesses and associations are working to find ways to contribute to the fight against the pandemic. As NGA and United Fresh Produce Association come together to help keep grocers stocked with fresh fruits and vegetables, Bacardi is using its facilities around the world to help make desperately […]
Bolthouse Farms To Acquire Rousseau Farming Co.’s Carrot Operations
Building on its 100-plus years of carrot farming heritage, Bakersfield, California-based Bolthouse Farms has entered into an agreement to acquire Arizona-based Rousseau Farming Co.‘s carrot operations. This move, part of Bolthouse Farms long-term growth plans, further demonstrates its vision of “Plants Powering People” and its mission to feed and nourish people. “This acquisition will help us scale to serve […]
Gold Coast Launches After-School Program In Santa Maria Valley
Gold Coast Packing, a grower, shipper and processor of fresh produce, has launched its first after-school program, Fantastic Fridays, to bring fresh vegetables to children throughout the Santa Maria Valley in California. On Fantastic Fridays, Gold Coast personally delivers on average 200 to 250 pounds of fresh produce to schools in the Santa Maria Bonita […]
