The Pepsi Super Bowl Halftime Show is one of the most talked about moments in music and entertainment in the U.S. With more than 100 million viewers tuning in for the spectacle and millions of fans abuzz on social in recent years, a performance this powerful cannot be contained to just one night. With artist […]
Category: Beverage News
Mtn Dew Launches New Drinks, Major Melon And Major Melon Zero Sugar
Mtn Dew is going pink with a new offering – Mtn Dew Major Melon. This addition to the brand’s beverage portfolio features the taste of watermelon with a Dew twist. Mtn Dew Major Melon – also available in a zero-sugar variety – is the first permanent flavor offering in more than a decade and is […]
Vie-Del Acquires Constellation Brands And Canandaigua Concentrate
Vie-Del Co., the oldest family-owned grape processor and supplier of bulk juices, concentrates, brandy, wine and spirits in California, has announced the completion of the acquisition of the Canandaigua Concentrate High-Color Concentrate and standard grape concentrate business lines from Constellation Brands U.S. Operations Inc. The transaction was approved by the Federal Trade Commission on Dec. […]
Sprouts Partners With L.A. Libations To Pilot New Beverages In 2021
Phoenix, Arizona-based Sprouts Farmers Market has partnered with L.A. Libations to launch emerging brands at 50 selected stores in California, as part of L.A. Libations’ SoCal Incubation Program (SIP). The assortment will add to Sprouts’ offering of healthier products to meet the growing demands of the consumer, including plant-based, keto-friendly and paleo. “In January, we’re accelerating […]
Cannabis Lifestyle Brand Old Pal To Launch New Signature Ale
Los Angeles, California-based Old Pal, one of the top-selling names in the cannabis lifestyle space, is launching its first signature beer – Old Pal Ale. Brewed in small batches and available in 4-pack 16oz cans, the company describes the ale as light and refreshing, with a soft malt sweetness, a touch of hops and notes of […]
Simply Almond Named Best Premium Drink of 2020 By Beverage Digest
Simply Almond received the title of Best Premium Drink in the 2020 Beverage Digest Awards, the publication’s annual recognition that celebrates excellence across the North American beverage industry. Apopka, Florida-based Simply Beverages first made its mark with a promise of simple ingredients. In 2020, recognizing a need for more accessible, all-natural dairy alternatives, the brand introduced […]
Flavorman Reveals Top Drink Flavor Trends For 2021
Experts at the Louisville, Kentucky-based beverage development company, Flavorman, have released the drink flavor trends to watch for in 2021. Driven by the long-term effects of an on-going pandemic, this year’s forecast is shaping up to be focused on flavors that drive experience in a socially distant landscape. Flavors that tingle Burning, cooling or otherwise […]
Zing Zang Expands From Cocktail Mixes Into Beverage Alcohol
Ask most consumers and bartenders in America how to make a perfect Bloody Mary, and you’ll likely hear the words “Zing Zang.” The brand – on track to sell more than two million cases of premium, naturally-crafted mixers this year – has become the top name in cocktail mix in the U.S. and has announced […]
