Activate, the nutrient-enhanced line of water beverages, and creators of the fresh twist cap technology that stores vitamins separately from the water, has announced its 2013 distribution roll out to leading New York City retailers, including Food Emporium and Fairway. After a successful 2012 with high double-digit growth through West Coast and national distribution, the […]
Category: Beverage News
Posted in, Beverage News, Marketing News, National
Budweiser’s First Tweet Announces Birth Of Baby Clydesdale
Budweiser has launched its first-ever Twitter account, which went live Sunday evening. The brand marked the occasion with another “first” involving the Budweiser Clydesdales—tweeting the first photo of a member of the elite “Budweiser Clydesdales Class of 2013,” a 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet. Using #clydesdales, […]
Posted in, Beverage News, Center Store, Midwest
Deschutes Brewery Beers Come To Western South Dakota
Deschutes Brewery of Bend, Ore., has expanded distribution in South Dakota to the western portion of the state, encompassing areas such as Rapid City and Chamberlain. The brewery will be working with local distributors, Eagle Sales in Chamberlain and Eagle Sales of the Black Hills, to bring its beers to the region. Initially, fans will […]
Posted in, Beverage News, Marketing News, National
MiO Liquid Water Enhancer Scores First-Ever Super Bowl Ad
Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Posted in, Beverage News, Marketing News, National
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Posted in, Beverage News, National, Perishables
‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’
This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]
Posted in, Beverage News, National, Organic Natural, Perishables
The Greek Gods Brand Launches Kefir Low Fat Cultured Milk
The Hain Celestial Group’s The Greek Gods brand has added a drinkable Kefir low fat cultured milk to its lineup. The Greek Gods Kefir is available in flavors that mirror Greek-style yogurt customer favorites, according to a news release. “With all of the qualities that customers expect from The Greek Gods brand Greek-Style Yogurt, we […]
Posted in, Beverage News, National
Hain Celestial Acquires BluePrint Brand
The Hain Celestial Group Inc., a leading natural and organic products company, has closed on the acquisition of BluePrint brand, a nationally recognized leader in the raw juice category based in New York City. The BluePrint brand generated approximately $20 million in sales in calendar year 2012 and is expected to be accretive to Hain […]