The Coca-Cola Co. brought an extra dose of happiness to the 2013 FMI Future Connect conference in Orlando earlier this week—in the form of the “Happiness Lounge.” Ben Middleton, director of industry communications for Atlanta-based Coca-Cola, told The Shelby Report that the setup allowed the company’s sales personnel to “reinforce some of the major initiatives […]
Category: Beverage News
Posted in, Beverage News, National, New Products
Life Is Good, J.M. Smucker Co. Join Forces To Create Coffee Line
Lifestyle brand Life is Good has partnered with The J.M. Smucker Co. to create a new line of Life is Good coffee to retailers throughout North America. Life is Good coffee will be available beginning in late summer. Products will include Light Hearted, a light roast ground coffee; Happy Medium, a medium roast ground coffee; […]
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Red Diamond Introduces Wright’s Mill Original Blend Coffee
Red Diamond Inc. is introducing a new product called Wright’s Mill, which will be sold in leading retailers across the country beginning this month. Available in 11.5-oz. and 21.5-oz. cans, the original blend coffee will be competitively priced, according to a company news release. “Wright’s Mill conjures up images of a robust, hearty and earthy […]
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Budweiser Introducing Bowtie-Shaped Can Next Month
Budweiser will introduce an original new beer can next month—a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo. The can will be available in a special 8-pack on store shelves nationwide beginning May 6. “This can is incomparable, like nothing you’ve ever seen before,” said Pat McGauley, VP of innovation for Anheuser-Busch. “The world’s […]
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Shoppers’ Belts Remain Tight Despite Economic Improvement
Even as the economy improves, 94 percent of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, according to Deloitte’s 2013 American Pantry Study. More than nine in 10 (92 percent) consumers surveyed indicate they have become more resourceful, and 86 percent say they […]
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Report: Juice Market Moves Beyond An Apple A Day
For years, the sales performance of the market for fruit juices and juice drinks has been flat. Between 2007 and 2012, dollar sales of fruit and vegetable juices and juice drinks barely budged, and the volume of juice and juice drinks consumed by households hardly kept up with population growth. Yet underneath this placid topline […]
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Budweiser, Music Fans ‘Band’ Together For America’s Rivers And Lakes
This summer, Budweiser is inviting consumers across the country to participate in a series of cleanup events, in select cities, aimed at preserving and protecting lakes and rivers. These efforts are part of the Budweiser America Made Better platform, which supports designated driver campaigns, military support efforts and water conservation programs. Budweiser is rewarding volunteers […]
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New Creamers Designed To Add Energy, Flavor Boost To Coffee
NuZee Co. Ltd. is introducing Coffee Blenders, the first energy boost creamer that adds both energy and flavor to coffee. Formulated with a proprietary blend that provides 2,000mg of energy derived from vitamin B3 (niacin), vitamin B6 vitamin B12, along with naturally occurring caffeine, taurine, ginseng and guarana, Coffee Blenders provides sustained energy without the […]