Posted in, Beverage News, Center Store, National

Budweiser Partners With National Park Foundation For Patriotic Packaging

This week, in celebration of Earth Week, Budweiser echoed its continued support and commitment to the environment through a partnership with the National Park Foundation (NPF), the official charity of America’s national parks, for the Find Your Park movement. The multi-million-dollar partnership raises awareness about national parks and the centennial milestone of the National Park […]

Posted in, Beverage News, Dairy News, West

Borden Dairy Brings Mexico’s LALA Products To U.S. For First Time

Borden Dairy Co., a leading U.S. dairy processor and distributor headquartered in Dallas, Texas, is making two of Mexico’s favorite LALA product lines available in the U.S. for the first time. The initial offerings arrive on retail shelves this month in Southern California and include LALA Frutas dairy and fruit beverage and LALA Oaxaca Cheese. […]

Posted in, Beverage News, Corporate Store News, Southwest, Suppliers

Austin-Based BeeSweet Lemonade Is Whole Foods’ Newest Loan Program Recipient

Whole Foods Market is partnering with Austin, Texas-based BeeSweet Lemonade, founded by 10-year-old Mikaila Ulmer, as the newest recipient of a low-interest loan through the company’s Local Producer Loan Program. Ulmer’s high-quality lemonade, made with mint, honey and flaxseed, currently is sold in 32 Whole Foods Market stores, with plans to expand into new regions […]

Posted in, Beverage News, Southwest, Suppliers

Anheuser-Busch Tour Center At Houston Brewery Debuts To Public On April 10

The Tour Center at the Anheuser-Busch Houston Brewery will open its doors to the public Friday, April 10, giving guests a behind-the-scenes look at what goes into brewing some of America’s favorite beers. “Anheuser-Busch has been part of the Houston brewing community for nearly 50 years. And, with the Bayou City’s burgeoning beer scene, it’s the […]

Posted in, Beverage News, Center Store, Marketing News, National, Southeast, Suppliers

Coca-Cola Celebrating 100th Anniversary Of Iconic Bottle This Year

A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the vision for the Coca-Cola bottle, which turns 100 this year. To mark the milestone, The Coca-Cola Co. is celebrating with a yearlong campaign that includes new advertising, […]

Posted in, Beverage News, Center Store, National

Heineken’s ‘Beers Of Mexico’ Variety Pack Returns

Heineken USA is again making available its Beers of Mexico variety pack with limited-edition offering, Dos Equis Azul—a blend of signature golden wheat lager and blue agave. Dos Equis Azul will once again join Heineken USA’s Mexican beers—Dos Equis Lager, Tecate and Sol—in one Fiesta Pack. The pack will be supported with seasonally relevant cross-merchandising […]

Posted in, Beverage News, Center Store, National, New Products

V8 Launches Four New Vegetable Blend Beverages

Campbell Soup Co. is rolling out new V8 Vegetable and Fruit Juice Beverages, blends of vegetables with a touch of fruit. The new varieties include Healthy Greens, Purple Power, Golden Goodness and Carrot Mango. • Healthy Greens: the juices of Spinach, Yellow Carrots, Apples and Pineapple; • Purple Power: the juices of Purple Carrots, Beets […]