The Sales Managers Club of San Francisco (SMC) held its last Hi-Jinks luncheon in December. The Hi-Jinks event is not going away, but will be sponsored by a new organization this year—the Northern California Food Industry Sales Association (FISA). FISA is the new organization formed by the merger of SMC and the Northern California Food […]
Category: Marketing News
Posted inMarketing News, Home Page Latest News, National
New ‘The Why? Behind The Buy’ Shows Grocery Shopper Behavior Influenced By Engagement With Food
Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove, including wanting to feel good about the foods they eat, have pride in the brands they buy and share their cooking journeys online. Ahead of the new year, research released Tuesday in the 13th edition of The Why? Behind […]
Posted inCenter Store, Home Page Latest News, Marketing News, Suppliers, West
Op-Ed: Dr. Oz Lawsuit Offers An Opportunity To Inform
by Jeff Colombini/chairman, Olive Oil Commission of California In case you haven’t heard, last week a lawsuit was filed against Dr. Oz by the North American Olive Oil Association (NAOOA). The lawsuit centers around a May 12 episode of “The Dr. Oz Show” and claims that Dr. Oz violated libel laws when he stated that […]
Posted inCenter Store, Amazon Fresh, Home Page Latest News, Marketing News, National, Whole Foods
Boomers, Millennials Lead Spending In $30B Pet Industry
Nearly 80 million households in the U.S. own a pet, representing 60 percent of the entire population and a large portion of consumer spending, which is why Acosta—a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry—has released new research focused on the growing industry. The Hot Topic Report, “The Pet Parenting Boom,” […]
Posted inMarketing News, Grocery Industry, Home Page Latest News, National, Wholesaler/Distributor News
AWG Receives Two Best Business Awards
Associated Wholesale Grocers (AWG) has been selected for “best business” awards in two cities. It received the 2016 Best Businesses of Kansas City Award in the grocery category from the Best Businesses of Kansas City Award Program for the second time since 2014. In addition, AWG has been selected for the 2016 Best Businesses of […]
Posted inCenter Store, Home Page Latest News, Marketing News, Midwest, Suppliers
Country Hearth Breads Brings Back Holiday Sweepstakes
Country Hearth breads would like provide a little more cheer this year by giving Midwest consumers the chance to win up to $1,000 cash in its annual “Home for the Holidays” Sweepstakes. Pan-O-Gold Baking Co., the bakers of Country Hearth and Village Hearth breads, is sponsoring the sweepstakes, which is open to legal residents age […]
Posted inStore News, Corporate Store News, Home Page Latest News, Marketing News, Southwest
Latest Round Of H-E-B/San Antonio Spurs Commercials Feature New, Familiar Faces
In addition to the start of the 2016-17 NBA season, H-E-B customers and San Antonio Spurs fans are enjoying the grocery chain’s new round of six television commercials, featuring acting performances by both current and former Spurs players. This year’s commercials showcase products like H-E-B Prime 1 Beef and H-E-B Texas Pets with a star-studded […]
Posted in, Bonus Content, C-Store News, Feature, Home Page Latest News, Marketing News, National, Shelby Signature Content
New Marketing Platform Aims To Bring Forecourt Customers Into The Store
by Alissa Marchat/staff writer Sixty-three percent—that’s how many c-store customers “drive up, fuel up and then they drive away without ever going inside the store,” said Bob Bradley, CEO of software-centric media and merchandising company NewsBreak. But Bradley and his team believe that their smart merchandising platform, SHEP, can solve that problem for c-store operators. […]