The Kroger Co., through Kroger Precision Marketing powered by 84.51°, will launch a self-service marketing platform, Boosted Products in Search, on June 4. Kroger intends for the platform to help brands reach digitally active shoppers with hyper-relevant products within search results across Kroger digital properties, and view performance in real-time. Brands will have the ability to promote their online […]
Category: Marketing News
Posted inMarketing News, Beverage News, Grocery News, Home Page Latest News, National, New Products, Suppliers
Food Industry Veteran Susie Fogelson Launches F&Co Marketing Firm
Susie Fogelson, a food marketer and strategist, has launched F&Co, a boutique consultancy that delivers brand and content strategy, storytelling concepts and experiential recommendations to food and beverage companies. Fogelson is known for leading marketing and brand strategy at Food Network and the Cooking Channel for more than 15 years. Throughout her tenure at the […]
Posted inSuppliers, Bakery News, Beverage News, Center Store, Dairy News, Deli News, Frozen Food, Grocery News, Home Page Latest News, Marketing News, Meat/Seafood/Poultry, National, Nonfood Items, Snacks Brands
BrandSpark Lists 2018’s Most Trusted Brands In The U.S.
Market research firm BrandSpark International has announced the winners of its 2018 BrandSpark Most Trusted Awards for CPG brands in the U.S. (See list below.) More than 15,000 household shoppers participated in the online survey and determined America’s most trusted brands in food & beverage, personal care & beauty, household & pets and over-the-counter health. Now […]
Posted inDairy News, Feature, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Merchandising News, National, New Products, Perspectives
Milk Category Commoditization Is Not The Best Tactic
Author’s note: After a hiatus following brain surgery due to the discovery of a brain aneurysm, I have returned to my writing responsibilities with The Shelby Report and am now better than new. It’s great to be back! by Cindy Sorensen/ owner and CEO of The Grocery Group Today’s milk case is exploding with an abundance […]
Posted inOnline Grocery Technology, Equipment & Technology, Executive News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National
Dunnhumby Acquires Aptaris ‘To Help Retailers Compete’
Dunnhumby, a customer data science company, has acquired Aptaris Software, an enterprise marketing and promotions management company. The acquisition is the culmination of a strategic partnership that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with what the companies say is the only end-to-end promotions management platform in the market. Dunnhumby says the […]
Posted inMeat/Seafood/Poultry, Grocery Industry, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Merchandising News, Midwest, Store News
Krause’s Market Wins Its Third ‘Beef Stampede’ Championship
Krause’s Market’s Garrison, North Dakota, store topped nearly 400 grocery retailers from across the nation during Supervalu Inc.’s annual “Beef Stampede” merchandising contest. Scoring a perfect 75 out of 75 possible points, the retailer clinched its third win in the past four years. The Beef Stampede is held every fall to showcase beef as the […]
Posted inFood Service News, Corporate Store News, Grocery News, Home Page Latest News, Marketing News, Store News, West, Wholesaler/Distributor News
Cash&Carry Smart Foodservice Is Now Smart Foodservice Warehouse Stores
Cash&Carry Smart Foodservice, a chain of warehouse-format stores catering to the foodservice industry based in Portland, Oregon, is rebranding to Smart Foodservice Warehouse Stores. The change reflects more than sixty years of evolution in the foodservice industry, the company says, adding that the new name will allow it to better communicate its mission of selling quality […]
Posted in, Amazon Fresh, Corporate Store News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National, Online Grocery Technology, Store News, Whole Foods
Amazon Dominates Retail Industry In 2018 Brand Intimacy Report
Amazon continues to dominate the retail industry, according to marketing agency MBLM’s Brand Intimacy 2018 Report, a study of brands based on emotions. The retail industry ranked third overall in the study, following the media & entertainment and automotive industries, which placed first and second, respectively. In the retail category, Amazon was followed by Target and Whole Foods. […]