Acosta, a full-service sales and marketing agency in the consumer packaged goods industry, has appointed Alejandro Rodriguez Bas as president and CEO effective immediately. With experience at both CPG companies and retailers, Rodriguez Bas brings a “unique blend of strong strategic and operational expertise, having successfully launched new categories, refined go-to-market models and optimized sales strategies,” […]
Category: Marketing News
Posted inOnline Grocery Technology, Association News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National
Retailers Overlooking Weapon In Battle Against Industry Disruption
Rather than concede general merchandise sales to new and disruptive competition, brick-and-mortar retailers are seeking creative ways to maintain their share of this critical and high-margin category. This is one of the conclusions contained in the “General Merchandise Benchmarking Report,” an annual industry report recently released by the Global Market Development Center (GMDC) in partnership with A.T. Kearney. The […]
Posted inOnline Grocery Technology, C-Store News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Southeast, Store News
Minit Mart Launches GoGo Rewards Loyalty Program
C-store chain Minit Mart has launched a new benefits and rewards program for customers called GoGo Rewards. This loyalty program will let members earn or redeem points for store merchandise in almost 300 Minit Mart stores. Members also will be eligible for a range of offers and participation in a sweepstakes. “As we’ve grown the […]
Posted inExecutive News, Center Store, Grocery News, Home Page Latest News, Marketing News, National, Suppliers
Campbell Names Palmieri VP And CMO Of U.S. Meals And Beverages
Campbell Soup Co. has appointed Diego Palmieri to the role of VP and chief marketing officer, U.S. meals and beverages, effective July 18. Palmieri will report to Roberto Leopardi, president, meals and beverages. As CMO, Palmieri will be responsible for all aspects of marketing and consumer connection in the U.S. across the division’s portfolio of brands, which […]
Posted inOnline Grocery Technology, Amazon Fresh, Bonus Content, Grocery Industry, Grocery News, Guest Contributors, Home Page Latest News, Marketing News, National, Whole Foods
AI-Enabled Personalized Marketing Will Drive FMCG Forward
By Mike Bristol/VP Personalized Marketing, Symphony RetailAI Sometimes, the world seems to just turn too quickly; work projects kick into overdrive, kids’ schedules get too hectic, and even taking the time to pick out a somewhat healthy meal at the grocery store seems like a daunting task. As both consumers and busy, complex people, many […]
Posted inPackaging News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Northeast, Online Grocery Technology, Suppliers
Eight O’Clock Coffee Now Comes With A Digital Escape Room Game
Eight O’Clock Coffee is releasing “The Great Coffee Break,” a digital escape room game that consumers can play for the chance to win a year of free groceries. The Great Coffee Break is the first augmented reality (AR) digital game designed by Escape the Room and can be launched by scanning any Eight O’Clock Coffee […]
Posted inPrivate Label Brands, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Merchandising News, National
Acosta: Mix Of National, Private Label Brands Key To Retailer Success
As the brick-and-mortar grocery industry faces increasing competition from all angles, an effective brand strategy can be the key to sustained success for retailers. Shoppers turn to different brands for different needs and seek a balance when it comes to retailers and brand offerings, according to Acosta—a full-service sales and marketing agency for the consumer packaged […]
Posted inOnline Grocery Technology, Equipment & Technology, Food City, Grocery Industry, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Southwest, Store News, Supply Chain News
Arkansas Edwards Stores Roll Out New Websites Through Freshop
Freshop Inc. has developed new websites for select Edwards Food Giant and Edwards Cash Saver stores. The new sites were designed to make the grocery shopping experience easier for customers in 11 Arkansas locations, says the company. They will include features like online shopping, list building, a full catalog of products, clickable weekly circulars, recipes and more. Edwards Food […]