Acosta said Nov. 8 that it has reached terms with more than 70 percent of its lenders and more than 80 percent of its noteholders as a precursor to its prepackaged Chapter 11 filing. The Jacksonville, Florida-based sales and marketing agency said the plan will eliminate all of its approximately $3 billion of long-term debt. […]
Category: Marketing News
Posted inMeat/Seafood/Poultry, Marketing News, Perishables, Suppliers, West
Crowd Cow, Midan Marketing To Research Online Meat Consumers
Seattle, Washington-based Crowd Cow, an online marketplace for craft meats, has entered a strategic partnership with Midan Marketing, a full-service marketing agency based in Chicago that serves clients in the meat industry. The goal of the partnership is to clearly define who the online meat shopper is and how to best serve their needs. “Partnering […]
Posted inMarketing News, Corporate Store News, Home Page Latest News, National
Kroger Debuts New Logo And Launches Brand Transformation Campaign
The Kroger Co. has launched its new “Fresh for everyone” tagline and changed its logo as part of what it’s called its “brand transformation.” “Kroger’s new brand launch is a unifying framework for our seamless shopping experience that is designed to deepen our connection with customers and associates today and into the future, support our […]
Posted inGrocery Industry, Corporate Store News, Home Page Slider, Marketing News, Southwest, Store News
United Named Official Supermarket Of Texas Tech Athletics
A new marketing partnership with United Supermarkets names the grocery chain as the “Official Supermarket” of Red Raider Athletics as well as the Texas Tech Alumni Association. The announcement was formally unveiled during an Oct. 29 press conference at Jones AT&T Stadium, featuring Texas Tech Director of Athletics Kirby Hocutt, United Supermarkets CEO Robert Taylor […]
Posted inH-E-B, Grocery Industry, Home Page Slider, Independent Store News, Marketing News, Southwest
H-E-B And San Antonio Spurs Hit Nothing But Net With New Commercials
H-E-B and the San Antonio Spurs are at it again with a lineup of fun-filled commercials, featuring slapstick performances by current players and team legends. To tip off the Silver and Black’s 2019-20 season, six commercials are rolling out in the coming weeks during regular-season games. The 30-second spots showcase a cast that includes LaMarcus […]
Posted inNortheast, Corporate Store News, Grocery Industry, Marketing News
Philadelphia 76ers And Giant Tip Off New Partnership
In time for opening day of the NBA’S 2019-20 season, the Philadelphia 76ers and Giant Food Stores formed a new multi-year partnership with an emphasis on community engagement. Through the partnership, Giant will be named an official partner of the 76ers, have a presence at the center and develop new and exciting promotions for 76ers […]
Posted inProduce News, Marketing News, Perishables, West
Sunions Growers Expect Record Crop For 2019-20 Season
Parma, Idaho-based Sunions will return later this fall and will have four times the crop this year than last, making the tearless onion’s third season the strongest yet. “With the success of last year, our growers made a significant expansion of acreage this year,” said Crop Sales Manager Lyndon Johnson. “With their support, we’re able […]