Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has appointed a new board of directors following the company’s successful recapitalization earlier this year. New appointees include members of the retail and consumer packaged goods (CPG) industry: Joe Crafton: Beginning as a partner in 1988, Crafton held a variety of leadership positions with Crossmark […]
Category: Marketing News
Posted inSouthwest, Home Page Slider, Marketing News, Packaging News, Snacks Brands, Suppliers
Lay’s Unveils Three New Chip Flavors, Kicks Off Lay’s Smiles Campaign
Lay’s, having recently unveiled its first brand redesign in over a decade, is looking for ordinary people doing extraordinary things to create joy in their communities. And as Lay’s kicks off its nationwide search for people to feature on its packaging, the brand is introducing three new chip flavors across its entire portfolio this month: […]
Posted inMidwest, Executive News, Marketing News
C.A. Fortune Appoints New Executive Leadership Team
C.A. Fortune has appointed a new executive leadership team, consisting of Dave Cox, CFO; Jaime Frye, chief sales officer; Laura Howell, chief client officer; Ali Shouman, chief growth officer; and Steve Gaither, chief marketing officer. All five executives report to Tyler Lowell, managing partner CEO. “We are at an exciting moment in C.A. Fortune’s history, […]
Posted inSoutheast, Marketing News
Acosta Reorganizes, Emerges From Its Chapter 11 Bankruptcy
Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has successfully completed its financial reorganization and recapitalization and emerged from Chapter 11 less than a month after filing. Through the process, Acosta eliminated all of its approximately $3 billion of long-term debt, and its new investors have funded $325 million in new equity capital. The reorganized company’s largest […]
Posted inOnline Grocery Technology, Equipment & Technology, Grocery Store Equipment, Grocery Store Layout, Independent Store News, Marketing News, Southeast
Mood Media Brings Digital Signage To Earth Fare Café In Charlotte, N.C.
Mood Media, an in-store media solutions company, has partnered with organic and natural foods grocery store Earth Fare. Mood installed multiple custom-designed digital signage display options and strategies in the café of an Earth Fare store in Charlotte, North Carolina. This trial, as part of a full renovation of the store, took place in mid-2019, […]
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, National, Packaging News, Sustainability News
Nielsen 2020: Brand Innovation Predictions For The Next Decade
“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
Posted inProduce News, Marketing News, Perishables, West
Sunions Tearless Onions Have Returned To Stores
Sunions, America’s first tearless and sweet onion, are shipping to retailers this week. Using a certification process unique to the onion category, a sensory panel determines the ship date of Sunions by following a tightly-controlled protocol including three separate tests for both flavor and tearlessness. “We don’t release the Sunions until fully approved by the sensory […]
Posted inDairy News, Marketing News, Midwest, Perishables, Suppliers
Prairie Farms Again Sponsors ‘Party On Give On’ Holiday Campaign
Through its Party On Give On! promotion through the end of the year, Prairie Farms is inviting people to enter the online contest for a chance to win weekly prize packages filled with free coupons for a variety of dairy products. The Edwardsville, Illinois-based company will pick a winner each week for a grand prize […]