by Terry Soto/multicultural marketing expert I’m often asked how retailers can avoid stereotyping or generalizing when attempting to attract sales from multicultural shoppers given how diverse even one nationality, dialect or cultural background can be. It starts with some common sense. Say you want to attract sales among Hispanic shoppers. The first step should always […]
Category: Marketing News
Posted inDairy News, Association News, Home Page Slider, Marketing News, Packaging News, Perishables, Suppliers, West
Darigold Expanding Fit Milk Facility In Boise, ID
Darigold Inc. will invest $67 million in its Boise, Idaho, facility this year, a move that will allow it to support the growth of its Fit milk. Over the past six months, Darigold reported, consumer demand for Fit, which was launched in the Pacific Northwest market last year, has doubled in sales and distribution. Headquartered […]
Posted inProduce News, Executive News, Home Page Slider, Marketing News, Midwest
Golden Sun Marketing Welcomes Two New Team Members
Mound, Minnesota-based Golden Sun Marketing has hired two experienced professionals—Tim Rogers and Jason Fuller. Rogers joined the team as business development manager at the beginning of January. Fuller joined as VP, effective Feb. 1. Rogers joins Golden Sun Marketing from The Fresh Market, a specialty grocer in the southeast. “Tim’s deep understanding of both procurement […]
Posted inHealth & Wellness, Home Page Slider, Marketing News, Snacks Brands, Suppliers
Crispy Green Hires Torres As New Regional Sales Manager
Fairfield, New Jersey-based Crispy Green has hired Janet Torres as regional sales manager to strengthen its key accounts and regional sales to meet its aggressive growth plan for 2020 and beyond. Torres brings a wealth of knowledge and experience to this role and will be a solid asset to the team, the company says. In addition […]
Posted inHome Page Slider, C-Store News, Marketing News, Northeast
Verc Enterprises Presents $500 Grant To Fitchburg High School
Verc Enterprises, a convenience store and Mobil/Gulf/Irving gasoline operator with locations throughout Eastern Massachusetts and New Hampshire and owner of Mayflower Provisions in Plymouth, Massachusetts, recently presented Fitchburg High School with a check for $500, a grant made possible through the ExxonMobil Educational Alliance Program. Funded by the ExxonMobil Corp. and Global Partners LP, the […]
Posted inNew Products, Home Page Slider, Marketing News, Snacks Brands, Southeast, Suppliers
Zapp’s Offers New Orleans Kettle Style Evil Eye Potato Chips
Zapp’s new Evil Eye Potato Chips were “born in the spirit of New Orleans and Voodoo healer Marie Laveau,” the company says, and “peer into your soul with the reverie of a mysterious, intense stare.” In the 1800s, Laveau’s evil eye “cast fear, mystery and hexes into the hearts of the nefarious and noble of […]
Posted inAssociation News, Home Page Slider, Marketing News, Midwest, Nonfood Items, Sustainability News
Iowa Grocery Industry Association Offers Build With Bags Grants
Iowa’s grocers are offering help to communities that want to spruce up a park, school playground, recreation trail and more with a Build with Bags Grant from the Iowa Grocery Industry Association (IGIA). The Build with Bags program awards grants of up to $2,000 for purchases of picnic tables, park benches, planters and playground equipment made […]
Posted inHome Page Slider, Grocery Store Layout, Independent Store News, Marketing News, Northeast
Allegiance Retail Services Opens Foodtown Of Roosevelt Island In NYC
Allegiance Retail Services LLC held the grand opening of the Foodtown of Roosevelt Island on Friday, Feb. 7. The store, which is a former Gristedes, is operated by the New York Food Group (John Catsimatidis, chairman, and Nick D’Agostino III, president). The supermarket is located at 686 North Main Street and is open every day […]