Acosta has been named the U.S. sales and marketing agency of record in Walmart for Truco Enterprises, maker of On The Border chips, salsa and queso, effective Feb. 15. On The Border tortilla chips are the highest velocity unflavored national brand tortilla chips in Walmart today. Acosta, a sales and marketing agency in the consumer packaged goods […]
Category: Marketing News
Posted inBeverage News, Home Page Slider, Marketing News, Southeast, Suppliers
National Beverage: Lawsuit Against LaCroix Dismissed, Claims Retracted
National Beverage Corp. announced Feb. 19 dismissal with prejudice and complete retraction of all of the allegations contained in a prior lawsuit which challenged the natural ingredient labeling of LaCroix. The plaintiff recanted the statements made in a press release issued by her counsel concurrent with the lawsuit that was filed. In a written recantation, […]
Posted inAssociation News, Home Page Latest News, Marketing News, Merchandising News, Southeast, Suppliers
Buy Alabama’s Best Recognizes Retail Campaign Contest Winners
The 2020 Buy Alabama’s Best Retail Campaign Launch Awards luncheon was held recently at The Club. The Alabama Grocers Association, the Alabama Department of Agriculture & Industries and the Alabama Food Manufacturers and Producers Association were all in attendance. Presentations were made by Assistant Commissioner Bob Plaster, Alabama Department of Agriculture and Industries; Ellie Taylor, […]
Posted inCenter Store, Home Page Slider, Marketing News, Southeast, Suppliers
Garner Foods Names Katie Chaffin New Director Of Marketing
Garner Foods, makers of Texas Pete and Green Mountain Gringo products, has named Katie Chaffin as its new director of marketing. Chaffin has been a member of the Garner Foods team since 2010, when she joined the company as the marketing communications coordinator. Through the years, Chaffin has grown her role as a key member of […]
Posted inMeat/Seafood/Poultry, Home Page Slider, Marketing News, New Products, Packaging News, Perishables, Southwest, Suppliers
Coleman Natural Foods Is Expanding Its Budweiser BBQ Collection
Coleman Natural Foods is expanding its Budweiser BBQ collection with the introduction of a Spicy BBQ Pulled Pork and Beer & Cheese Bratwurst flavor this spring. The two new items join the heat-and-eat roster of fully-cooked pulled pork and bratwurst infused with real Budweiser lager beer taste that was introduced in spring 2019. As with […]
Posted inNonfood Items, Corporate Store News, Home Page Slider, Marketing News, National
Kroger Precision Marketing Challenges Media Industry
The Kroger Co.’s media advertising business, Kroger Precision Marketing (KPM), has a new sales attribution capability to provide brands full transparency into media performance. Kroger’s self-service advertising platform now allows brands to view in-store and online sales results attributed to advertising campaigns across Kroger properties. Kroger applies only 100 percent verified transactions from both in-store and online customers. Microsoft […]
Posted inBeverage News, Home Page Slider, Marketing News, National, New Products, Suppliers
Sprite ‘Drops’ Hit Of Ginger With New Beverage, Streetwear Collaboration
Sprite is adding a hit of ginger flavor to its lemon-lime base with a category-crossing innovation that launched Feb. 12. Sprite Ginger now is available nationwide in 20-oz. and 2-liter bottles and 12-oz. can 12-packs. Sprite Ginger Zero Sugar now is available nationwide in 12-oz. cans. The drink was developed in response to the popularity […]
Posted inProduce News, Corporate Store News, Grocery Store Layout, Health & Wellness, Home Page Slider, Marketing News, Organic Natural, West
Sprouts Farmers Market To Open Redding, CA, Store On Feb. 26
Sprouts Farmers Market will open in Redding, California, at 1401 Hilltop Drive on Wednesday, Feb. 26. Sprouts’ store layout, inspired by farmers markets, features fresh produce at the center of the store, an expansive bulk foods section and an extensive vitamin department focused on wellness. To celebrate the new store, Sprouts is giving away a classic […]