The shareholders of Craft Brew Alliance Inc. (CBA) voted at a special meeting Feb. 25 to adopt an agreement, announced Nov. 11, 2019, that will create an expanded partnership between CBA and Anheuser-Busch Cos. LLC (A-B), with A-B agreeing to purchase the remaining CBA shares it does not already own in a merger transaction for […]
Category: Marketing News
Craft Beer BBQ Collection Expands With Voodoo Ranger IPA Beer Brat
Building off the success of the Fat Tire BBQ Collection, Niman Ranch and New Belgium Brewing have debuted the Voodoo Ranger Mango Habanero IPA Beer Bratwurst, now available in select Whole Foods Markets and specialty grocers across the country. The new brat combines Niman Ranch’s Certified Humane pork, raised sustainably with no antibiotics—ever, with Voodoo […]
Lay’s Partners With The Voice’s John Legend To Debut New Flavors
Fans of NBC’s The Voice will discover some new potato chip flavors in addition to some new favorite singers as Lay’s joins coach John Legend on season 18, which premiered Monday, Feb. 24. Lay’s Cheddar Jalapeño, Poppables Sea Salt & Vinegar and Kettle Cooked Flamin’ Hot all joined Team Lay’s earlier this year—and to celebrate […]
Basia’s Pickles Launches At Texas Central Market Stores
Hutto, Texas-based Basia’s Pickles, known for its flagship homestyle product, has launched two new varieties of pickles, Old World Garlic Dill and Texas Heat, at all Central Market stores. “We are very excited to bring these new products to our Central Market customers,” said Basia’s Pickles owner Barbara H. Marynowski. “The outpouring of love and […]
Goldthread Plant-Based Tonics Expands Nationwide In Target Stores
Goldthread Plant-Based Tonics, founded by clinical herbalist and LAC William Siff, has expanded nationwide via distribution in 970 Target stores. The launch features six SKUs: Turmeric Radiance, Green Minerals, Hawaiian Ginger, Mint Condition, Lavender Bliss and Honey Rose. The beverages are now available and retail for $3.49 each. Turmeric Radiance is a tonic based on Ayurvedic […]
Acosta Reveals National Partnership With On The Border Chips And Dips
Acosta has been named the U.S. sales and marketing agency of record in Walmart for Truco Enterprises, maker of On The Border chips, salsa and queso, effective Feb. 15. On The Border tortilla chips are the highest velocity unflavored national brand tortilla chips in Walmart today. Acosta, a sales and marketing agency in the consumer packaged goods […]
National Beverage: Lawsuit Against LaCroix Dismissed, Claims Retracted
National Beverage Corp. announced Feb. 19 dismissal with prejudice and complete retraction of all of the allegations contained in a prior lawsuit which challenged the natural ingredient labeling of LaCroix. The plaintiff recanted the statements made in a press release issued by her counsel concurrent with the lawsuit that was filed. In a written recantation, […]
Buy Alabama’s Best Recognizes Retail Campaign Contest Winners
The 2020 Buy Alabama’s Best Retail Campaign Launch Awards luncheon was held recently at The Club. The Alabama Grocers Association, the Alabama Department of Agriculture & Industries and the Alabama Food Manufacturers and Producers Association were all in attendance. Presentations were made by Assistant Commissioner Bob Plaster, Alabama Department of Agriculture and Industries; Ellie Taylor, […]
