White Leaf Provisions, a Mount Pleasant, South Carolina-based company specializing in biodynamic food products, primarily for babies, has big plans for 2020, including introduction of new products and wider distribution. The company, founded in 2016 by Keith Rowe and his wife, Megan, is a small, family-run business that focuses on pure foods. The company’s niche […]
Category: Marketing News
FDA Launches Campaign For New Nutrition Facts Label
The U.S. Food and Drug Administration (FDA) has launched an initiative to help consumers use the new Nutrition Facts label that appears on packaged foods to maintain healthy dietary practices. The campaign with the tagline “What’s In It For You?” aims to reach the general public and also focuses on consumers at increased risk of […]
Vitafusion Introduces 6 New Gummy Vitamin Products
Ewing, New Jersey-based Vitafusion is introducing six new gummy vitamin products: Irresistible Skin, Organic Prenatal Multi, Triple Immune Power, Apple Cider Vinegar, Kids Melatonin and Teen Essential Multi. “The Vitafusion brand provides consumers with a fun and delicious alternative to traditional vitamin pills and tablets. We are constantly addressing unmet nutritional needs in the gummy […]
Nielsen Reports Covid-19 Impacted Health/Safety, Food/Bev Categories
The latest Nielsen total U.S. dollar sales data is available for several categories, reflecting the one- and four-week periods ending March 14, 2020, vs. those same timeframes one year prior, in 2019, according to Nielsen Communications Manager Greg Doonan. He also has compared the data to the one-week ending March 7, 2020. Some high-level key […]
SOUTHEAST: Market Profile: More Bravo Stores Planned For Florida’s Southern Half
by John McCurry/contributing writer Bravo Supermarkets has been growing fast in Florida ever since it expanded there about 16 years ago. The chain now has more than 50 multicultural stores in Florida and is looking to add more. Bravo is part of a “virtual” chain operated by New York-based Krasdale Foods and its marketing arm, […]
Soto: My Multicultural Marketing Isn’t Working—Why?
by Terry Soto/CEO, About Marketing Solutions Inc. I hear growing concerns from retailers who say they just aren’t seeing the results from their multicultural marketing efforts. It seems retailers are baffled by failed attempts to attract, satisfy and retain diverse customers in their trade areas. However, upon closer examination, the common denominator among many retailers […]
Utz Quality Foods Adds Several New Snacks To Product Lineup
Hanover, Pennsylvania-based Utz Quality Foods LLC has added new products to its lineup, which became available through retailers on Feb. 3. From Zapp’s New Orleans style “Evil Eye” Kettle Potato Chips to Good Health Creamy Onion & Chive Veggie Chips to Utz Ridge Cut Potato Chips, the line-up is comprised of both indulgent and better-for- you […]
Weis Markets Gives Placement To Verus’ MLB-Branded Candy Products
Sunbury, Pennsylvania-based Weis Markets has placed an order with Verus International Inc. for its Major League Baseball-branded candy products from its Big League Foods (BLF) subsidiary. Weis operates 198 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia. In addition to being the first supermarket customer, Weis also is the first […]
