As coronavirus continues to spread, a recent survey by First Insight found that news of the virus is impacting the shopping behavior of 75 percent of respondents, up from 45 percent (a 70 percent increase) when comparing to a survey fielded in late February. The survey by Warrendale, Pennsylvania-based First Insight Inc. also pointed to […]
Category: Marketing News
California Avocado Commission Unveils New Ad Campaign
The California Avocado Commission (CAC) has unveiled a new advertising campaign and marketing program to support this season’s California avocado crop. CAC’s new advertising campaign began in March with a combination of traditional and digital media in the West and a focus on California. “The commission’s new advertising campaign theme is ‘The best avocados have […]
AGNE Hosts Spring Food Show In Manchester, CT
Associated Grocers of New England Inc. (AGNE) held its spring food show March 10 at the Double Tree Hilton in Manchester, Connecticut. AGNE hosts food shows twice a year, in the spring and fall. The shows offer the retailer an in-depth look at the variety of products carried by AGNE vendors. The shows also feature […]
Acosta Appoints Sharon Hart As Chief Information Officer
Jacksonville, Florida-based Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has appointed Sharon Hart as chief information officer, effective March 23. Hart has more than 20 years of experience and is an established transformational leader in both the CPG and retail industries. She is expected to deliver omnichannel technology and […]
Leinenkugel’s Introduces Spritzen, First ‘Beer With A Splash Of Seltzer’
The Jacob Leinenkugel Brewing Co. has introduced its new trio of beers with a splash of seltzer, Leinenkugel’s Spritzen, available nationwide. Spritzen marks the brewer’s first new national release in three years and is available in three flavors: Grapefruit, Raspberry Lemon and Pineapple Strawberry. Spritzen features a crisp and effervescent beer-forward taste with the clean […]
STōK’s ‘Fueled’ Line Features Creamers, Ready-To-Drink Coffee
Consumers have a new way to fuel their coffee with STōK Fueled Creamers and Ready-to-Drink Coffee from STōK Cold Brew. Geared toward those who are looking to jump-start their day, the company said the STōK Fueled line includes extra calories from protein, butter and MCT oil. The products are available at grocery and mass market […]
Mowi Launches Global Norwegian Atlantic Salmon Brand, Mowi Pure
Mowi, a global seafood company, has launched its new global brand, Mowi Pure. It is now available on Amazon Fresh and will be in stores nationwide later this year. Mowi Pure products are made from a unique breed of sustainably-farmed Norweigan Atlantic salmon that can be traced back generations to the wildest rivers in Norway. […]
Cigar City Expands Reach, Sees More Room for Growth
Cigar City Brewing in Tampa has grown rapidly since it was founded 13 years ago, expanding from a small operation with sales in Florida to having distribution across the U.S. and internationally. The brewery was founded in 2007 by Tampa Bay native Joey Redner and brewed its first batch of beer, Maduro Brown Ale, in […]
