The Kroger Co., through Kroger Precision Marketing powered by 84.51°, will launch a self-service marketing platform, Boosted Products in Search, on June 4. Kroger intends for the platform to help brands reach digitally active shoppers with hyper-relevant products within search results across Kroger digital properties, and view performance in real-time. Brands will have the ability to promote their online […]
Category: Online Grocery Technology
Leevers Supermarkets’ New Loyalty Program Rewards Healthy Eating
Leevers Supermarkets Inc., a Save-A-Lot grocery licensee, has partnered with Green Piranhas Inc., a digital customer engagement platform development firm, to launch Snap2Save, a new kind of grocery shopping loyalty app. The program goes beyond saving customers money. It also aims to help them eat healthier by incenting the purchase of fresh fruits and vegetables. […]
Larkin: Digging Into The Data Points On Digital
by Peter Larkin/ president and CEO, National Grocers Association Special to The Shelby Report The growth of e-commerce is high on the radar of independent supermarket operators, and it’s important for them to understand the current online shopping preferences of consumers. Findings from the third annual National Grocery Shoppers Survey outline these preferences and identify key moves […]
Love’s Fuel Customers Can Pay Via New GasBuddy App
More than 143 billion gallons of gasoline are purchased a year in the U.S.—99 percent by swiping a card at the pump or paying with cash. Boston-based GasBuddy is launching a smartphone app for motorists to pay with and save on every gallon of fuel. The first retailer to use this system is Love’s Travel Stops, an […]
Alltown Launches Its First Points-Based Loyalty Program
Alltown, a New England convenience retailer owned by Global Partners LP, has launched Alltown Advantage, its first points-based loyalty program that rewards customers for shopping or fueling at any Alltown market locations. The program is accessible via the Alltown Advantage app or an Alltown Advantage card. Free to download and use, customers will receive two […]
Food City Adds Two More Curbside Pickup Locations
Food City has been offering GoCart curbside pickup at select stores since late 2015, and the southeastern grocer is still working to expand the service, most recently adding a store in Elizabethton, Tennessee, and Big Stone Gap, Virginia. “At Food City, we’re always looking for ways to bring added value and convenience to our shoppers,” […]
Six Common Pain Points In Grocery And How To Cure Them
Sponsored content By ECRS / a retail automation solutions provider Chaos happens. No matter the size of your enterprise, no matter the skill of your staff members, nor the depth of your war chest—it won’t always be smooth sailing in your stores. Still, there’s no need to sink beneath a sea of troubles. Measures can […]
The Critical Components Of Perpetual Inventory
Sponsored content By ECRS / a retail automation solutions provider As with nearly all aspects of retail, today’s supply chain tasks are increasingly automated. Stores, warehouses and suppliers all exchange information through bidirectional communication—no human intervention necessary. The tools to accomplish this are known as Electronic Data Interchange (EDI) and Computer-Assisted Ordering (CAO or “Automated […]
