by Terrie Ellerbee/associate editor From FMI Future Connect 2011 If you build a new grocery store, you are not interested growing sales. You are interested in taking market share because the U.S. has reached the saturation point for stores. That was the sobering news brought to Future Connect 2011 attendees on Tuesday, May 10, by […]
Category: Marketing News
Posted in, Marketing News, National
Empathize to Bridge the Gaps between Silos
by Terrie Ellerbee/associate editor FMI Future Connect 2011 There will be a journey through hell, Peg Neuhauser, president of PCN Associates, assured Future Connect attendees. Neuhauser was among the top-ranked presenters from Future Connect 2009, and she was invited back. She presented “Smashing Silos—Part II.” Silos get in the way of interdepartmental collaboration, and silos […]
Posted in, Marketing News, National
Sarasin Outlines Grocery Trends 2011
The Shelby Report’s editor, Lorrie Griffith, and Terrie Ellerbee, associate editor, are in Dallas attending Future Connect 2011. We are posting articles live from the conference. By Lorrie Griffith/editor FMI Future Connect 2011 DALLAS–Trust was a key theme in remarks made by Leslie G. Sarasin, president and CEO of the Food Marketing Institute (FMI), covering […]
Posted in, Beverage News, C-Store News, Center Store, Marketing News, National, Southeast
Diet Coke Passes Pepsi
As the soft drinks industry tries to recover from a long slide, Coca-Cola Co. has new bragging rights in its rivalry with PepsiCo reports The Atlanta Journal-Constitution. Sales of Coca-Cola and Diet Coke dipped by half a percentage point and one point, respectively, in 2010. But sales of Pepsi-Cola fell 4.8 percent. Beyond the sales […]
Posted in, Marketing News, National, West
Survey Asks: Is Target Cheaper than Walmart?
Target Corp. holds up fairly well in a pocketbook-price battle with rival Wal-Mart Stores Inc., operator of Walmart and Sam’s Club, according to a new retail survey reported on by the New Mexico Business Weekly. Kantar Retail IQ, which does semi-annual price checks at the two retailers, found that Target customers generally paid slightly less […]
Posted in, Marketing News, National, Perishables
Pork Moves Beyond ‘The Other White Meat’
After nearly 25 years of plugging pork as “The Other White Meat,” the National Pork Board’s new “Pork, Be Inspired” tagline seeks a deeper connection with existing pork fans, while positioning the meat as an ingredient for a wide range of meals. In short, the board wants the 82 million Americans who regularly eat pork […]
Posted in, Marketing News, National
Wholly Guacamole the Official Guac of ‘The Biggest Loser’
Wholly Guacamole has become the Official Guacamole and Salsa of the hit NBC series, “The Biggest Loser.” The partnership kicked off with this year’s “The Biggest Loser: Couples.” The relationship will bring wide television exposure to the all-natural foods manufacturer and feature both Wholly Guacamole and Wholly Salsa as a healthy snack option to achieving […]