Alan Schultz, who orchestrated an acquisition that doubled his company’s revenue and then later led it through a legal triumph over its archrival, will retire as president and CEO of Livonia, Mich.-based marketing giant Valassis Communications Inc. in December. Shultz, 52, will be replaced by longtime Valassis executive Rob Mason, the company said in a […]
Category: Marketing News
Posted in, Marketing News, National
Mikawaya Launches Ice Cream Pint Design Contest
Mikawaya, maker of unique Japanese pastries and original creator of Mochi Ice Cream, is having a contest on www.mochiicecream.com as well as on their Facebook fan page
Posted in, Marketing News, National
Garlich Named FMI Director of Media & Public Relations
The Food Marketing Institute (FMI) announced July 27 the appointment of Heather Garlich as director of media & public relations. She will be responsible for managing communications outreach and information activities related to FMI’s strategic goals, including government relations, food safety, conferences and events and industry relations. “We are pleased to welcome Heather to the […]
Posted in, Marketing News, National
Mann Packing Promotes Vegetables on the Grill for Summer Cookouts
Mann Packing is partnering with the makers of Reynolds Wrap® Non-Stick Foil on a cross promotion, to encourage grilling vegetables this summer. Starting July 15, instant redeemable coupons for $1 off Reynolds Wrap® Non-Stick Foil products will be affixed to 12-oz. packages of Mann’s Vegetable Medley, Broccoli & Cauliflower, Broccoli & Carrots, Broccoli Wokly®, and […]
Posted in, Marketing News, National
Stride Gum Launches New Campaign
Stride, advertised as “The Ridiculously Long Lasting Gum,” kicked off its new “Be Ridiculously Long Lasting” campaign June 21 in New York City
Posted in, Marketing News, National
FMI Recognizes Three Store Managers for Service
The Food Marketing Institute (FMI) presented the 12th Annual Store Manager Awards at Future Connect in Dallas May 11. Finalists were selected based on stories submitted from their supervisors or store associates. The entries were judged on originality and creativity and the person’s impact on sales growth, customer satisfaction and community service. Winners are Shawn […]
Posted in, Amazon Fresh, Marketing News, National, Whole Foods
A Look at the Future of Retailing
by Terrie Ellerbee/associate editor From FMI Future Connect 2011 If you build a new grocery store, you are not interested growing sales. You are interested in taking market share because the U.S. has reached the saturation point for stores. That was the sobering news brought to Future Connect 2011 attendees on Tuesday, May 10, by […]
Posted in, Marketing News, National
Empathize to Bridge the Gaps between Silos
by Terrie Ellerbee/associate editor FMI Future Connect 2011 There will be a journey through hell, Peg Neuhauser, president of PCN Associates, assured Future Connect attendees. Neuhauser was among the top-ranked presenters from Future Connect 2009, and she was invited back. She presented “Smashing Silos—Part II.” Silos get in the way of interdepartmental collaboration, and silos […]