Roseville, Calif.’s Revionics Inc. has signed K-VA-T Food Stores to use its price optimization software, reports the Sacramento Business Journal. K-VA-T Food Stores is based Abingdon, Va. It operates 104 grocery stores, with 76 pharmacies and 71 gas stations under the Food City, Super Dollar, and Gas ‘N Go brands in Kentucky, Virginia and Tennessee. […]
Category: Marketing News
Posted in, Marketing News, West
Pollock Fishery Certified Sustainable; Crab Will Be Next
Bering Sea crab will be the next Alaska fishery to win certification for sustainability, according to United Nations guidelines, helping to increase market access for Seattle-based seafood producers, reports the Puget Sound Business Journal. In December, the $1.1 billion pollock fishery won the same United Nations sustainability certification, following salmon, halibut and black cod, which […]
Posted in, Beverage News, C-Store News, Center Store, Marketing News, National, Southeast
Bebida Cited in Report Forecasting Growth for Relaxation Drinks
Statesville, N.C.-based Bebida Beverage Co., a developer, manufacturer and marketer of relaxation and energy drinks, anticipates a growing marketplace in 2012 for its relaxation drink products, including Koma Unwind and the upcoming Relax 5. “Bebida Beverage Co. is perfectly positioned to meet the growing demand for relaxation drinks, which is forecast to increase in 2012 […]
Posted in, Beverage News, Marketing News, National, Southwest
Tyson Partners with 7UP for Big Game Promotion
Springdale, Ark.-based Tyson Foods will launch a new promotion featuring savings on Wings, Boneless Wings, and 7UP® brand beverages for the football season leading up to the playoff game in February. The promotion will be featured in approximately 8,000 stores nationwide. In-store coupons will save consumers $1.50 when they buy Tyson® Wings or Boneless Wings […]
Posted in, Marketing News, National
‘The Why? Behind the Buy’ Results Released
Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has released its fall 2011 “The Why? Behind the Buy™” report with results from a nationwide survey that collects data on grocery shopper habits heading into the winter months. Shopper trends in the current survey include: Shoppers taking […]
Posted in, Marketing News, National
Pillsbury Crescents, Shazam Partner for New TV Ad Spot
General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is the first packaged foods company to leverage Shazam’s discovery service, The “Holiday Ideas Made Easy” 15-second television spot is airing on national networks through the end of December. In […]
Posted in, Marketing News, National
Save Mart Supermarkets Selects Vertis Communications
In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed-to-market of compelling inserts […]
Posted in, Marketing News, National
Duracell Launches Holiday Insurance Program
Duracell and Chris Daughtry are teaming up for a Holiday Insurance Program featuring unique content on Facebook.com/Duracell, advice from toy experts, free hourly giveaways and access to toy reviews from real kids. Duracell is hosting a special concert on Facebook with Chris Daughtry on Dec. 14. In order to watch the concert, consumers “like” Duracell’s […]