With 81 million pounds of avocados forecast to be consumed for Cinco de Mayo festivities, the event is shaping up to move even more fruit than February’s “Big Game.” The California Avocado Commission (CAC) plans to kick off its spring-through-early-fall season with a strong Cinco de Mayo program that integrates consumer advertising, public relations outreach, […]
Category: Marketing News
Posted in, Marketing News, West
Pear Bureau Northwest Holds Seasonal Display Contest
Reminding retailers and consumers alike that pears are a fresh choice during the winter months, Pear Bureau Northwest is holding a nationwide display contest to encourage retailers to creatively promote U.S.A.Pears. Independent retailers participating in the Winter Festival Display Contest will maintain a winter-themed pear display in their stores for a minimum of two weeks […]
Posted in, Marketing News, Southwest
ConAgra Foods Awards MarketVision Hispanic Marketing Contract
ConAgra Foods has awarded its Hispanic shopper marketing and consumer promotions contract to San Antonio, Texas, marketing agency MarketVision, the San Antonio Business Journal reports. MarketVision will be involved in all marketing efforts for Hispanic-focused ConAgra products from strategy to execution. ConAgra selected the firm following a competitive request for proposals. “ConAgra Foods understands the […]
Posted in, Marketing News, Midwest, Southeast
Chiquita Replaces CFO, Posts $16M Loss In 4Q
Chiquita Brands International Inc., which is moving its headquarters to Charlotte, N.C., from Cincinnati, Ohio, says Brian Kocher will replace Michael Sims as the company’s CFO. The Charlotte Business Journal reports that Sims is leaving Chiquita this month to become CFO of AdvancePierre, a Cincinnati-based producer of cooked protein and sandwich products. Chiquita is promoting […]
Posted in, Marketing News, West
P&G Pledges Support to Women Athletes at Sports Conference
On the occasion of the fifth annual Women in Sports Conference, Procter & Gamble (P&G) demonstrated its commitment to women athletes by announcing its strong support of female competitors, who will make up one half of the company’s sponsored athletes in the upcoming London 2012 Olympic Games. In 2010, P&G and the International Olympic Committee […]
Posted in, Marketing News, National
Nikos Feta to ‘Add a Little Opa! to Dinner’ with Spring Promotion
Nikos® feta will bring hundreds of healthy meals to one lucky winner’s table through the award-winning brand’s newest promotion: “Add a Little ‘Opa!’ to Dinner.” This March and April, consumers are invited to visit www.NikosFeta.com to access a variety of recipes, serving suggestions and wine pairings that are designed to complement the flavors of Nikos […]
Posted in, Marketing News, National
Chao: Labor Concerns Threaten Economic Recovery
by Terrie Ellerbee/associate editor Heritage Foundation Fellow and Fox News contributor Elaine Chao spoke to Food Marketing Institute (FMI) Midwinter Conference attendees about current economic challenges and upcoming changes to union rules that could profoundly affect grocery store operators. She discussed actions developing on the National Labor Relations Board (NLRB) and at the U.S. Department […]
Posted in, Beverage News, Marketing News, National
MillerCoors Profits Up 32.5 Percent
MillerCoors LLC recorded a 32.5 percent increase in profits for the fourth quarter on growing market share for its Coors Light brand and ongoing cost savings related to the merger of Miller Brewing and Coors Brewing, reports the Denver Business Journal. SABMiller plc of London and Molson Coors Brewing Co. of Denver, Colo., the co-owners […]