Mountain Dew has launched a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven Mountain Dew family members—music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and […]
Category: Marketing News
Posted in, Marketing News, Perishables, West
Creamery Creates Flavors Inspired By Rock Hall Of Fame Inductions
The controversy around this year’s Rock and Roll Hall of Fame’s inductions isn’t nearly as delicious as the flavors L.A. Creamery Artisan Ice Cream has created as a tribute to two of Los Angeles’ rock legends: the Red Hot Chili Peppers and Guns N’ Roses. • Chocolate, Sugar, Red Hot Magik: made with milk chocolate […]
Posted in, Center Store, Marketing News, National
Life Savers Celebrates 100th Anniversary
Life Savers is turning 100 years old and, to celebrate a century of sharing simple but meaningful connections between people, the iconic brand is giving back to charities that matter to its fans. The giving campaign, called Connect for a Cause, works like this: people can participate by entering the code on specially-marked 100th anniversary […]
Posted in, Equipment & Technology, Marketing News, National
Discount Hunters Reshaping The Grocery Shopping Experience
A new study by MarketTools Inc., a leader in software and services for market research and customer feedback, reveals that shoppers are more cost-conscious than they were a year ago, and their search for value is changing the way they approach the shopping experience. According to the study, 63 percent of shoppers have changed their […]
Posted in, Marketing News, National
Chiquita Exiting Avocado Business
Chiquita Brands International Inc. is apparently pulling out of avocado sales. The Charlotte Business Journal reports that the company plans to exit the avocado business over the next few months to concentrate strategic resources on the core categories of bananas, salads and apples. Chiquita’s banana sales, at $2 billion, amounted to 64 percent of sales […]
Posted in, Marketing News, National, New Products
Consumers Help Alexia Foods, Tyler Florence ‘Reinvent A Classic’
For the second year in a row, Alexia Foods, a line of premium all-natural side dishes, and celebrity chef Tyler Florence invited consumers nationwide to have their culinary opinions heard by voting for the next great French fry flavor in the brand’s “Reinvent a Classic” campaign. The winning fry flavor, Bruschetta Waffle Fries, created by […]
Posted in, Marketing News, National, Southwest
FMI’s Upcoming Private Brands Summit : Think Like A Customer
The Food Marketing Institute (FMI) will feature the 2012 Private Brands Summit, taking place alongside “FMI2012: The Food Retail Show” in Dallas, Texas, in May. The Summit will provide greater communication and collaboration amongst trading partners in order to promote the growth of private brands. “This year’s Private Brands Summit goes beyond creating ‘me too’ […]
Posted in, Marketing News, National
China Surpasses U.S. As World’s Biggest Grocery Market
The onward march of the Chinese consumer continues, with China overtaking the U.S. as the biggest grocery market in the world in 2011, according to new research out of the United Kingdom. CNBC.com reports that the Chinese grocery sector was worth $970 billion at the end of 2011, while the U.S. market came in at […]