Poland Spring® Brand 100% Natural Spring Water, the No. 1 natural spring water brand in New England, has partnered with women’s gymnastics team captain and three-time medalist, Aly Raisman. The iconic brand is Raisman’s first New England sponsor and will help the champion gymnast stay hydrated both in and out of the gym. “Water is […]
Category: Marketing News
Posted in, Marketing News, Midwest
All-Star Speakers to Highlight LEAD Marketing Conference
Executives from Coca-Cola, Bozzuto’s, and Barilla America will highlight the agenda of all-star speakers at the 4th annual LEAD Marketing Conference, to be held Oct. 1-3 at the Westin O’Hare in Chicago. Special educational workshops on retail technology and marketing will be held just prior to the start of the conference. LEAD, hosted by the […]
Posted in, Marketing News, National
Facebook Fans Choose Two New Dum Dums Flavors
The votes are in, and Peach-Mango and Raspberry Lemonade have been selected as the next two Dum Dums flavors. Dum Dums asked its Facebook fans to choose the next two flavors in a tournament style competition. In July and early August, fans were asked to vote for their favorite mash-up or combo flavor with the […]
Posted in, Beverage News, Marketing News
Nordaq Fresh Drinking Water Continues To Expand In U.S.
Officially flowing into the U.S. market, Nordaq Fresh, an environmentally conscious water purification system, is changing the way the hospitality industry—including restaurants, hotels, wineries and resort destinations worldwide—thinks about water, according to the company. Headquartered in Sweden and operating in more than 10 countries, Nordaq Fresh is led by husband-and-wife team Robert and Paulina Hahmann, […]
Posted in, Equipment & Technology, Marketing News, West
Kroger, Safeway Try Customized Pricing
A New York Times report says that Kroger Co. and Safeway Inc. are among the large grocery chains using various methods to determine individualized prices for their shoppers. The retailers are hoping to improve razor-thin margins by creating specific offers and prices, based on shoppers’ behaviors, that could encourage more spending, the Times says. The […]
Posted in, Marketing News, Northeast
Radian Develops Plan To Assist A&P In Turnaround Efforts
Radian, a leading U.S. provider of merchandising consulting services to the retail industry, has announced the “success of its strategic merchandising plan” for The Great Atlantic & Pacific Tea Co. (A&P). As part of its partnership with A&P over the last 18 months, Radian says it has helped establish and ingrain a myriad of core […]
Posted in, Marketing News, National
Marketing Challenges Increase As Income Divide Grows
Colin Stewart, SVP at AMG Strategic Advisors, gave attendees at the Federated Foods 2012 Summer Buying Show in Chicago a look at Acosta Sales & Marketing’s new spring edition of its “Why? Behind the Buy” study. Published twice yearly, the study explores shopper trends, what shoppers think about private brands and the economy, how gas […]
Posted in, Marketing News, Northeast
Scott Brand Launches Scott Shared Values
The Scott Brand has created Scott Shared Values, a program that provides savvy consumers with exclusive access to exciting deals and rewards. Becoming a member of Scott Shared Values is easy; sign up at ScottBrand.com. Through the Scott Shared Values program, consumers will gain access to special savings toward Scott bath tissue and paper towels, […]