Ideal by Design House has introduced a new marketing concept to support Highland, Indiana-based Strack & Van Til’s 22 neighborhood stores with digital circulars personalized to each customer’s purchase behavior. The process was developed in conjunction with Birdzi, a provider of one-to-one personalization, advanced analytics and loyalty for Strack and Van Til and other grocery […]
Category: Marketing News
Posted inMarketing News, Southeast
Alliance Retail Group Introduces ARG Marketing
Hendersonville, Tennessee-based Alliance Retail Group has announced the formation of ARG Marketing, which will allow it to move all ARG businesses under one group to drive retailer success in the independent grocery space. Leveraging the scale of 1,400 independent retailers for digital marketing, ARG Marketing will simplify complex solutions to engage consumers, maximizing marketing dollars […]
Posted inOnline Grocery Technology, Marketing News, National
Walmart’s Online Grocery Sales Reach Record High
Walmart captured nearly 36 percent of all U.S. eGrocery sales in the second quarter of 2023, up more than 5 percentage points from the prior year and its highest share to date, according to the new report, “Measuring the Online Grocery Market: eGrocery Share in the U.S.,” created by Brick Meets Click and sponsored by […]
Posted inMeat/Seafood/Poultry, Marketing News, Merchandising News, Southeast
Butterball Releases 2023 Thanksgiving Outlook Report
Garner, North Carolina-based Butterball has released its 2023 Thanksgiving Outlook Report, revealing consumer plans and sentiment. According to the findings, people are optimistic and planning to celebrate – with turkey as the centerpiece – again this year, but inflation is top of mind for many. Notably, 79 percent of consumers who plan to celebrate Thanksgiving expect inflation to impact […]
Posted inMarketing News, Southeast
The Fresh Market To Sponsor Season 12 Of ‘VeryVera’ Show
Teaming up with Southern cooking show host, entrepreneur and cookbook author Vera Stewart, Greensboro, North Carolina-based The Fresh Market will be the title grocery sponsor and brand featured on season 12 of “The VeryVera Show.” Airing in 42 markets across the country, each 30-minute episode of “The VeryVera Show” features guests, savory recipes, diversity in food preparation, surprises and […]
Posted inAssociation News, Marketing News, Merchandising News, National
FMI Report: Parents Buying Groceries Online More Often
The most recent survey of grocery shoppers’ spending habits and attitudes by FMI – The Food Industry Association found that parents are using online grocery shopping more than most consumers. According to FMI’s “Back to School” report, 42 percent of parents noted a year-over-year increase in frequency for buying groceries online. As a group, they […]
Posted inMarketing News, Corporate Store News, West
Save Mart, Lucky Stores Begin Monopoly Savings Game
Modesto, California-based Save Mart and Lucky stores have launched their “Monopoly Kick Off the Savings” collect-and-win game. Through Oct. 31, Save Mart and Lucky shoppers throughout California and Western Nevada have a chance to win prizes and money-saving offers valuing more than $25 million. “We are excited to offer our shoppers incredible savings and prizes that range in value from instant […]
Posted inOnline Grocery Technology, Marketing News, National
Instacart Campaign Helps Parents Prep For School Year
Instacart has begun a six-week back-to-school campaign that spans more than 1,400 retail banners in the U.S. and Canada. The “You’ve Got This, Parents” program covers fresh groceries for breakfast and lunch, school supplies, sports equipment, backpacks, kids’ clothing, electronics and other everyday essentials. The effort, which marks Instacart’s biggest back-to-school campaign, includes brands such […]