Morton Salt is launching a year-long campaign in honor of the Morton Salt Girl, who marks her 100th year as the face of the brand in 2014. Morton Salt also is refreshing its brand this year by updating its logo and introducing a new packaging design system. “This is a milestone year for Morton Salt,” […]
Category: Marketing News
Posted in, Marketing News, National
Oikos Unites Stamos With Former Full House Co-Stars For Big Game
Dannon Oikos says it’s bringing former “Full House” stars John Stamos, Bob Saget and Dave Coulier together in America’s living rooms to show just how entertaining a better-for-you snack can be. After making its mark as the first yogurt brand to advertise in the big game in 2012, Dannon Oikos returns for the second time […]
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Wisconsin Milk Marketing Board Launches Mac And Cheese Site
The Wisconsin Milk Marketing Board has launched a new website dedicated to All Things Mac and Cheese. All Things Mac and Cheese includes more than 100 recipes that range from simple stovetop variations to creative gourmet options. Home cooks can find recipes for a range of any add-in ingredient they have on hand, whether it’s seasonal […]
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Yoplait Challenges Chobani In Greek Yogurt ‘Taste-Off’
Taste is king, and yogurt lovers from across the country have spoken: Yoplait Greek blueberry comes out on top over Chobani blueberry, according to Yoplait. Yoplait says it put taste to a head-to-head national taste test, revealing that nearly two out of three consumers (65 percent) prefer the taste of Yoplait Greek blueberry over the […]
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La Huerta Establishes New Firm La Huerta USA To Allow Retailers To Deal Direct
The Arteaga-Niepmann family, owners of La Huerta in Aguascalientes, Mexico, has established La Huerta USA, a sales and marketing company with offices in The Woodlands, Texas, and Irvine, Calif. The firm will be responsible for managing sales, marketing and the La Huerta brand, which features a variety of all-natural fresh and frozen vegetables, as well […]
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Good Earth Teams With Chef Elizabeth Falkner To Roll Out Tea-Starring Recipes
Good Earth Teas Inc., maker of bold herbal tea blends, and celebrity chef Elizabeth Falkner have partnered to create an exclusive line of recipes featuring Good Earth’s tea fusions. Additionally, the brand’s Facebook fans will have the opportunity to enter the “Taste the Tea Untamed Sweepstakes” for the chance to win a culinary experience with […]
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Stephen Colbert Makes Super Bowl Debut With Wonderful Pistachios
Wonderful Pistachios says that Stephen Colbert, Emmy award-winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick off a new, full-year agreement with Colbert under the campaign theme, […]
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Tyson Rolls Out ‘Just Add This’ Program To Form New Habits In New Year
Many people set goals to improve their well-being in the New Year. Tyson Foods Inc., makers of Tyson Grilled & Ready fully cooked chicken and beef products, says it is helping people do just that with a few simple steps through its new “Just Add This” program. The program encourages people to make small adjustments […]