Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement...
Marketing News
Campbell’s Chunky soup, the official soup sponsor of the NFL, is bringing back its “Mama’s Boy” advertising campaign this season. Campbell Soup Co. selected Victor Cruz...
A new landscape is emerging in the U.S.: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange. This...
To celebrate the 50th anniversary of Andy Warhol’s 1962 famed work, “32 Campbell’s Soup Cans,” Campbell Soup Co. is introducing limited-edition cans of Campbell’s®...
Vita Coco has partnered with four pro-football players who are training in preparation for the upcoming season. The players include: Vernon Davis, San Francisco tight...
The Giumarra Cos. has added James Paul to its West Coast avocado and asparagus sales staff. Paul is a graduate of California Polytechnic University, where he received a...
Poland Spring® Brand 100% Natural Spring Water, the No. 1 natural spring water brand in New England, has partnered with women’s gymnastics team captain and three-time...
Executives from Coca-Cola, Bozzuto’s, and Barilla America will highlight the agenda of all-star speakers at the 4th annual LEAD Marketing Conference, to be held Oct. 1-3...