Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on...
Marketing News
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new...
MyWebGrocer’s Brand Activation Suite has won a Gold Level MarCom Award in the web elements/ads category. The international competition recognizes outstanding creative...
United Supermarkets officially unveiled a new logo for its Market Street store chain on Dec. 5, just as it readies to open the 11th location for the banner. The new mark...
Mars Inc. was honored Thursday with the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, held at Encore at Wynn Las Vegas. Throughout...
Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more...
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has named Chris Hopkins as SVP of national accounts. In his new role, Hopkins...
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement...
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IDDBA Annual ConventionGeorge R. Brown Convention Center
Houston, TX