Georgia Peach growers are gearing up for a plentiful crop, which is expected to peak in volume and quality next month. To highlight the outstanding flavor of the quintessential summertime fruit, the Georgia Peach Council has launched a new, seasonal marketing campaign aimed at both retailers and consumers. “There’s nothing like the taste of a […]
Category: Marketing News
Posted in, Marketing News, National
Top 10 Showcase Products From GMDC’s 2014 HBW Conference Revealed
After a competitive showcase event featuring advanced technology for participating attendees, the Global Market Development Center (GMDC) has unveiled the Top 10 Scanned Showcase Products at this year’s Health Beauty Wellness (HBW) Marketing Conference. The 2014 HBW Conference was held in Orlando, Fla., at the Orlando World Center Marriott, May 29-June 2. The showcase room […]
Posted in, Marketing News, National
Nestea Revives The ‘Nestea Plunge’ Campaign
Nestea is bringing back the brand’s iconic “Nestea Plunge” with a new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle, according to the brand. To further support the product relaunch, the brand will offer a “Nestea Plunge Into […]
Posted in, Marketing News, National
Norseland Inc. Appoints Carter Califri GM Of Sales And Marketing
Norseland Inc. of Darien, Conn., has appointed Carter Califri as GM of sales and marketing. “With 20 years experience in sales and trade marketing, Carter’s breadth of knowledge in consumer goods, focused management style, keen customer insight and close associations in the retail field are vital assets that will lead our team in building stronger […]
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Kellogg’s Online Hub, Dias Grandiosos, Targets Latina Moms
Moms, young and old, often turn to their own mothers (and extended family) for advice, and now Kellogg’s is extending that community by bringing Latina moms together with Dias Grandiosos, a new digital platform featuring recipes, tips, articles and original content designed for Latinas and their families. Dias Grandiosos is a unique online community that […]
Posted inLipari Foods, Marketing News, Midwest
Energetic ‘Happy Days’ Lipari Food Show Kicks Off The Year
“Happy Days” was the theme this year for the Lipari Food Show, held April 9 in Novi, Mich. To set the Happy Days mood, shiny, new-looking 1950s-era cars were rolled into the Suburban Collection Showplace. The theme appeared to energize people, said Don Symonds, director of events and trade relations at Lipari Foods. “Every year […]
Posted in, Marketing News, National
Consumers Find Value In Technology-Based And Traditional Marketing But Demand ‘Return Engagement’
A consumer panel discussion during the 2014 Inmar Forum, hosted by Winston-Salem, N.C.-based technology company Inmar, brought out commentary from the panelists confirming the increased use of technology to enhance the shopping experience as well as the desire among shoppers for more personal, relevant engagement from retailers (grocery stores, pharmacies and mass merchandisers) and brands […]
Posted in, Marketing News, National
Study Reveals Motivations Behind Millennials’ Brand Loyalty, Buying Power
Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters, according to Mooslyvania, an independent digital advertising agency. The company recently conducted a survey that refutes the most common myths associated with this generation and presents data on what really motivates Millennials in how they think, shop, buy and continue purchasing their favorite brands. While there’s no cookie-cutter […]