The California Avocado Commission (CAC) has extended its program promoting the use of California avocados at breakfast with retail support materials, public relations outreach featuring registered dietitians spokespersons and digital media. Participating retailers have distributed a recipe booklet titled “Wake up to Breakfast” featuring simple, produce-rich recipes and nutrition information. In addition to being merchandised […]
Category: Marketing News
Posted in, Marketing News, Midwest
Top Grocery Sackers Will Compete For Iowa ‘Best Bagger’ Title Friday
While many things change in the grocery industry from year to year, one item remains constant: a store’s appreciation for its customers and its most symbolic gesture of that sentiment—bagging their groceries. The annual Iowa Best Bagger Contest, hosted by the Iowa Grocery Industry Association (IGIA), is a tribute to this gratitude. Each year, approximately […]
Posted in, Marketing News, Northeast
Stonyfield, New England Natural Bakers Partner For In-Store Demos
New England Natural Bakers is partnering with Stonyfield, a leading organic yogurt maker based in Londonderry, N.H. Beginning this month and continuing throughout the year, the two companies will pair up their brands at a variety of retailers in select regions to raise consumer awareness of their unique product offerings and how they can be […]
Posted in, Marketing News, National
Schwan’s Kicks Off Home Tailgating Season With Sponsorship And Website
Schwan’s Consumer Brands and the Red Baron, Freschetta and Tony’s pizza brands have introduced TailgateAtYourPlace.com, a new college football online platform. The new website is designed to be a one-stop shop for all things tailgating this fall football season, including entertainment tips for hosting game-day tailgate festivities, unique college football content and trivia, recipes, contests […]
Posted in, Marketing News, National
Company Debuts Index That Measures Consumer Intent To Purchase New CPGs
Instant.ly, an on-demand consumer insights platform, today debuted the Instant.ly Shelf Score, an index measuring consumer intent to purchase recently introduced consumer packaged goods (CPG) products. Instant.ly Shelf Score evaluates the newest CPG market offerings and ranks 10 of the most innovative from that group by overall consumer interest. Instant.ly is provided by uSamp, a […]
Posted in, Marketing News, National
More Than 30 Brands Support Believe In Heroes Campaign
More than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign. Believe in Heroes benefits Wounded Warrior Project (WWP), a non-profit organization whose mission is to honor and empower wounded warriors. Since its inception […]
Posted in, Marketing News, Southeast
Mobile Apps: Providing Solutions Key To Greater Shopper Engagement
The growth of mobile apps in the food retail industry has been well documented, but recent research suggests that the key to generating consumer engagement with a store’s mobile app is to customize the functions to meet a store’s particular shoppers’ specific needs and interests. According to Nancy Childs, a professor of food marketing at […]
Posted in, Marketing News
Price Chopper Adds Food Rewards To Chopper Shopper Card
This month Price Chopper is adding more choices to its popular Chopper Shopper Rewards Card. Now, shoppers can choose between the existing fuel program or switch to the new food program, the Kansas-based grocer said July 11. With the Chopper Shopper Rewards program, every dollar the customer spends at Price Chopper earns points. For the […]