Interactions, a provider of retail services and product demonstrations for retailers and brands, has released its fifth Retail Perceptions trend report, “Retail Insights: The Consumer Demand for Non-Food Demonstrations.” The report includes insight on how product demos have become essential in driving new product discovery and increased brand loyalty. According to the report, 96 percent […]
Category: Marketing News
Posted in, Marketing News, National, Online Grocery Technology
FMI Study Scans Perceptions Among Grocery App Users
A new study finds that the more active a shopper is with social media, the less likely it is that shopper will use a grocery retailer’s app in a store. The study, from the Food Marketing Institute (FMI) and Saint Joseph’s University, also finds that shoppers with large grocery expenditures were most active in utilization […]
Posted in, Marketing News, National, Produce News, Southwest
NatureSweet Tomatoes Sponsoring Santa Selfie Hashtag Contest
NatureSweet Tomatoes wants to spread holiday cheer by giving customers a chance to win some extra spending money. Today through Dec. 5 customers are encouraged to find the NatureSweet Tomatoes displays that feature Santa Timmy in retail and grocery stores. Snap a selfie with the little tomato in a Santa hat, then upload and share […]
Posted in, Center Store, Marketing News, Midwest, Suppliers
Rural Minnesota Company’s Product One Of Oprah’s ‘Favorite Things’
Annie B’s, a small, family-owned company in Minnesota, has been given a gift itself: Its wooden box of caramels has been chosen as one of Oprah’s “Favorite Things” for 2014. The rustic gift box is filled with 35 caramels and is available in Original; Sea Salt Caramel; or assorted, which includes Original, Sea Salt Caramel […]
Posted in, Marketing News, National, Perishables
Unilever U.S. Revamping Buttery Spreads Portfolio
Unilever U.S. says it is transforming its current buttery spreads portfolio, beginning with I Can’t Believe It’s Not Butter!, into new recipes made with real, simple ingredients like a blend of plant-based oils, purified water and a pinch of salt—and no artificial preservatives. The transformation of the spreads portfolio is part of what Unilever calls its […]
Posted in, Marketing News, National, Organic Natural
BrandStorm Launching New Natierra Superfoods Brand
BrandStorm Inc. is unveiling a new umbrella brand for its lines of superfoods, gourmet salts and on-the-go snacks. Inspired by CEO Thierry Olliver’s decade of world travels, Natierra not only harmonizes Himalania and Nature’s All Foods product lines, it fuses the spirit of adventure and the celebration of health and community to bring conscious consumers […]
Posted in, Center Store, Marketing News, National, Organic Natural
House Foods Intros ‘Biggest Loser’-Branded Packaging For Tofu Shirataki Noodles
House Foods, a premium tofu purveyor since 1983, has unveiled a new look for its category-leading Tofu Shirataki noodles. The noodles now feature branding from NBC’s “The Biggest Loser” to encourage consumers to eat consciously and get in shape like the contestants on the show. “The Biggest Loser has been integral in showing Americans how to […]
Posted in, Beverage News, Marketing News, Southeast
J.J. Taylor Distributing Florida Named 2014 Craft Beer Distributor Of The Year
The National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) have recognized J.J. Taylor Distributing Florida Inc. of Tampa, Florida, as the 2014 Craft Beer Distributor of the Year. The award, now in its eighth year, recognizes the beer distribution company that does the most to market, promote and sell craft beer. NBWA and BA presented […]