Stater Bros. Markets has promoted Denise Singler to VP integrated marketing. In this position, Singler will report to Stater Bros. SVP and CMO Rebecca Calvin and will be responsible for ensuring that Stater Bros.’ brand integrity and strategy are consistent across all touchpoints. This includes the direction of the company’s brand experience and how customers and company teammates feel about the Stater Bros. […]
Category: Marketing News
Posted inGelson's, Grocery Store Equipment, Marketing News, Online Grocery Technology, West
Gelson’s, Rove Partner For EV Charging Centers
Gelson’s has finalized a partnership with Rove, a developer and operator of full-service electric vehicle charging centers, to provide food and beverage services. Rove will launch by building an initial six locations in Southern California beginning this year, with 20 charging centers planned by 2026. The deal represents a first-of-its-kind retail brand partnership for Gelson’s. ReCharge by […]
Posted inOnline Grocery Technology, Marketing News, National
Report: Online Grocery Shoppers Expect Omnichannel Convenience
Acosta Group’s annual online grocery report reflects a slight uptick over last year, with 55 percent of shoppers buying groceries online at least some of the time. According to the report, the upward trend is driven by more consumers who are buying online regularly but still shopping mostly in-store. Research was conducted July 7-13 with […]
Posted inOnline Grocery Technology, Marketing News, Midwest
Strack & Van Til Offers Personalized Digital Circulars
Ideal by Design House has introduced a new marketing concept to support Highland, Indiana-based Strack & Van Til’s 22 neighborhood stores with digital circulars personalized to each customer’s purchase behavior. The process was developed in conjunction with Birdzi, a provider of one-to-one personalization, advanced analytics and loyalty for Strack and Van Til and other grocery […]
Posted inMarketing News, Southeast
Alliance Retail Group Introduces ARG Marketing
Hendersonville, Tennessee-based Alliance Retail Group has announced the formation of ARG Marketing, which will allow it to move all ARG businesses under one group to drive retailer success in the independent grocery space. Leveraging the scale of 1,400 independent retailers for digital marketing, ARG Marketing will simplify complex solutions to engage consumers, maximizing marketing dollars […]
Posted inOnline Grocery Technology, Marketing News, National
Walmart’s Online Grocery Sales Reach Record High
Walmart captured nearly 36 percent of all U.S. eGrocery sales in the second quarter of 2023, up more than 5 percentage points from the prior year and its highest share to date, according to the new report, “Measuring the Online Grocery Market: eGrocery Share in the U.S.,” created by Brick Meets Click and sponsored by […]
Posted inMeat/Seafood/Poultry, Marketing News, Merchandising News, Southeast
Butterball Releases 2023 Thanksgiving Outlook Report
Garner, North Carolina-based Butterball has released its 2023 Thanksgiving Outlook Report, revealing consumer plans and sentiment. According to the findings, people are optimistic and planning to celebrate – with turkey as the centerpiece – again this year, but inflation is top of mind for many. Notably, 79 percent of consumers who plan to celebrate Thanksgiving expect inflation to impact […]
Posted inMarketing News, Southeast
The Fresh Market To Sponsor Season 12 Of ‘VeryVera’ Show
Teaming up with Southern cooking show host, entrepreneur and cookbook author Vera Stewart, Greensboro, North Carolina-based The Fresh Market will be the title grocery sponsor and brand featured on season 12 of “The VeryVera Show.” Airing in 42 markets across the country, each 30-minute episode of “The VeryVera Show” features guests, savory recipes, diversity in food preparation, surprises and […]