Hy-Vee has hired Jessica Hendrix as EVP and chief marketing officer of Hy-Vee, as well as president of RedMedia, its retail media network. She will oversee the grocer’s marketing efforts and help drive RedMedia’s growth and strategic operations. Hendrix will begin her position at Hy-Vee on April 16, reporting to Donna Tweeten, Hy-Vee president. With […]
Category: Marketing News
Posted inAlbertsons, Marketing News, Online Grocery Technology, West
Albertsons Cos., RRD Eye Marketing Transformation
Boise, Idaho-based Albertsons Companies has expanded its partnership with RRD to transform its promotional marketing and grocery merchandising. To drive customer loyalty, Albertsons is reaching its audience beyond transactions through localized and omnichannel marketing efforts supported by RRD. Leveraging a number of proprietary retail marketing technologies, RRD will enhance the velocity and execution of personalized […]
Posted inPublix Super Markets, Executive News, Marketing News, Southeast
Longtime Publix Executive Joins Bay Food Brokerage
Bay Food Brokerage has expanded its leadership team by hiring longtime Publix Super Markets executive Nicki Crespo as director of fresh meat and private label. In her new position, Crespo will play a role in Bay Food’s private label opportunities and help guide the company in all initiatives involving meat departments in major supermarkets throughout […]
Posted inMarketing News, Executive News, Southwest
Schraad Realigning Fresh Division Team
Oklahoma City, Oklahoma-based Schraad Sales & Marketing has realigned its Fresh Division Teams under the leadership of Chief Strategic Officer Patrick Thompson and Nathan Nixon, VP strategy of fresh. The restructure includes the promotions of Tom Williams, Clay Jones and Sherry Wood and the addition of Codie Hair to the team. According to Schraad, the […]
Posted inExecutive News, Marketing News, Northeast
Tops Promotes Dowdle To Marketing Coordinator
Tops Friendly Markets has promoted Jillian Dowdle to marketing coordinator. In her new role, Dowdle will be responsible for managing in-store digital screens and assisting with collecting and coordinating information between the marketing and merchandising teams to aid in the development of creative briefs. She will also assist with developing, maintaining and ensuring successful implementation of […]
Posted inStater Bros. Markets, Executive News, Marketing News, West
Stater Bros. Markets Promotes Singler To VP Integrated Marketing
Stater Bros. Markets has promoted Denise Singler to VP integrated marketing. In this position, Singler will report to Stater Bros. SVP and CMO Rebecca Calvin and will be responsible for ensuring that Stater Bros.’ brand integrity and strategy are consistent across all touchpoints. This includes the direction of the company’s brand experience and how customers and company teammates feel about the Stater Bros. […]
Posted inGelson's, Grocery Store Equipment, Marketing News, Online Grocery Technology, West
Gelson’s, Rove Partner For EV Charging Centers
Gelson’s has finalized a partnership with Rove, a developer and operator of full-service electric vehicle charging centers, to provide food and beverage services. Rove will launch by building an initial six locations in Southern California beginning this year, with 20 charging centers planned by 2026. The deal represents a first-of-its-kind retail brand partnership for Gelson’s. ReCharge by […]
Posted inOnline Grocery Technology, Marketing News, National
Report: Online Grocery Shoppers Expect Omnichannel Convenience
Acosta Group’s annual online grocery report reflects a slight uptick over last year, with 55 percent of shoppers buying groceries online at least some of the time. According to the report, the upward trend is driven by more consumers who are buying online regularly but still shopping mostly in-store. Research was conducted July 7-13 with […]