Publix Super Markets has extended the company’s online social presence with fourth quarter soft launches to Pinterest (December 2015) and Instagram (October 2015). The company currently has more than 14,000 followers on Instagram and nearly 1,000 on Pinterest. Pinterest provides a platform for Publix customers to discover the company’s expertise and services while Instagram allows […]
Category: Marketing News
The NGA Show Expo Floor Sold Out
The National Grocers Association (NGA) announced today that The NGA Show expo floor has sold out for the fourth consecutive year. The 2016 NGA Show will be held from Feb. 28-March 2, at The Mirage Hotel and Casino in Las Vegas, NV. “Year after year, we hear from our retail and wholesale attendees about how interactions […]
NCA Honors Two For Outstanding Contributions To Category
The National Confectioners Association (NCA) has revealed the recipients of its 2016 Confectionery Leadership Awards. The awards celebrate the recipients’ contributions to the category through their effective business collaboration, category management best practices and innovations in merchandising confectionery products in stores. Selected for their knowledge, wisdom, expertise and commitment, the 2016 recipients are Julie Bierman, […]
PMA Fresh Connections 2016 World Tour Announced
Fresh produce and floral professionals from across the supply chain and around the world will gather during the 2016 Produce Marketing Association (PMA) Fresh Connections World Tour. The tour will kick off in Shanghai, China, in March and end in Santiago, Chile, in November. Overall, the tour includes stops in five of the seven continents […]
Associated Food Stores Partners With P&G To Combat Post-Holiday Sales Slump
Associated Food Stores of Salt Lake City, Utah, says it is determined to help their member retailers combat the post-holiday sales slump that many businesses feel. The grocery wholesaler is partnering with Procter & Gamble to sponsor “Marvel Universe Live!”, a superhero live-action show at the Vivint Smart Home Arena, Feb. 11-14. As part of […]
Pear Bureau Northwest Launches Redesigned Trade Website
On behalf of nearly 1,600 growers of Northwest pears, Pear Bureau Northwest has introduced a redesigned trade website focused on “the business of pears.” Providing pear category resources from crop information to training and marketing support, this mobile- and tablet-ready website provides a localized tool kit for growing pear category sales. “We have conducted a […]
Buy For Less Gives Away New Home Just In Time For Christmas
This Christmas season is one Oklahoma City resident Barbara Allen likely will never forget. Santa, a.k.a. Buy For Le$$, gave her a new home on Dec. 19. She held the winning key to the front door of the 1,642-s.f. house located in Sycamore Creek in Yukon, Oklahoma. “It’s been a tough year and this is […]
New Study Forecasts Growth In Grocery Spending For Holiday Season
‘Tis the season to be shopping, and a new study from Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, shows 57 percent of shoppers who were surveyed plan to spend more on groceries during the 2015 holiday season as compared to last year. Acosta’s shopper survey, conducted in early […]
