Country Hearth breads would like provide a little more cheer this year by giving Midwest consumers the chance to win up to $1,000 cash in its annual “Home for the Holidays” Sweepstakes. Pan-O-Gold Baking Co., the bakers of Country Hearth and Village Hearth breads, is sponsoring the sweepstakes, which is open to legal residents age […]
Category: Marketing News
Posted inStore News, Corporate Store News, Home Page Latest News, Marketing News, Southwest
Latest Round Of H-E-B/San Antonio Spurs Commercials Feature New, Familiar Faces
In addition to the start of the 2016-17 NBA season, H-E-B customers and San Antonio Spurs fans are enjoying the grocery chain’s new round of six television commercials, featuring acting performances by both current and former Spurs players. This year’s commercials showcase products like H-E-B Prime 1 Beef and H-E-B Texas Pets with a star-studded […]
Posted in, Bonus Content, C-Store News, Feature, Home Page Latest News, Marketing News, National, Shelby Signature Content
New Marketing Platform Aims To Bring Forecourt Customers Into The Store
by Alissa Marchat/staff writer Sixty-three percent—that’s how many c-store customers “drive up, fuel up and then they drive away without ever going inside the store,” said Bob Bradley, CEO of software-centric media and merchandising company NewsBreak. But Bradley and his team believe that their smart merchandising platform, SHEP, can solve that problem for c-store operators. […]
Posted in, Executive News, Home Page Latest News, Marketing News, National
Acosta Appoints Matthesen President And CEO
Acosta has named Steve Matthesen president and CEO, effective Sept. 6. Matthesen succeeds current President and CEO Robert Hill, who will become vice chair of the board of directors, also effective Sept. 6, and will continue to work with Acosta’s clients and customers in this new role. Hill has been with the company and industry […]
Posted in, Albertsons, Center Store, Corporate Store News, Frozen Food, Home Page Latest News, Independent Store News, Marketing News, National, Store News
NFRA Reveals Golden Penguin Winners
The National Frozen & Refrigerated Foods Association (NFRA) has revealed the winners of the newly revamped Golden Penguin Awards for its 2016 March Frozen Food Month promotion. The March promotion helped the industry drive traffic in the frozen food aisles and increase sales for many categories and brands. NFRA has awarded 20 gold awards and […]
Posted in, Home Page Latest News, Independent Store News, Marketing News, National, Northeast, Store News
Supervalu Recognizes Top Independent Grocery Retailer Marketing Campaigns
Supervalu on Thursday revealed the winners of its annual Master Marketer competition, which recognizes best-in-class marketing efforts by independent grocery retailers served by the company’s wholesale distribution business. A total of 35 awards were presented at a ceremony during Supervalu’s annual expo in St. Paul, Minnesota. Judging is based on the creativity, clarity and effectiveness […]
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Watershed Study Provides Insight On What Millennials Consider Authentic
Watershed Communications released findings from two national ethnographic studies examining the media habits of Millennial food and beverage consumers. The “Media Habits of Millennials” study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” study set out to examine the marketing buzzword “authenticity” and to learn what creates an […]
Posted in, Center Store, Home Page Latest News, Marketing News, National
Kashi Unveils Refreshed, ‘Cleaner’ Brand Identity
With the inspiration that “good clean food deserves good clean design,” Kashi is launching a new and refreshed brand identity that reflects its belief that food should not only taste good, but do good. Created in partnership with Jones Knowles Ritchie, the new look is a commitment to visually telling the brand story of bringing […]