by Jeff Colombini/chairman, Olive Oil Commission of California In case you haven’t heard, last week a lawsuit was filed against Dr. Oz by the North American Olive Oil Association (NAOOA). The lawsuit centers around a May 12 episode of “The Dr. Oz Show” and claims that Dr. Oz violated libel laws when he stated that […]
Category: Marketing News
Boomers, Millennials Lead Spending In $30B Pet Industry
Nearly 80 million households in the U.S. own a pet, representing 60 percent of the entire population and a large portion of consumer spending, which is why Acosta—a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry—has released new research focused on the growing industry. The Hot Topic Report, “The Pet Parenting Boom,” […]
AWG Receives Two Best Business Awards
Associated Wholesale Grocers (AWG) has been selected for “best business” awards in two cities. It received the 2016 Best Businesses of Kansas City Award in the grocery category from the Best Businesses of Kansas City Award Program for the second time since 2014. In addition, AWG has been selected for the 2016 Best Businesses of […]
Country Hearth Breads Brings Back Holiday Sweepstakes
Country Hearth breads would like provide a little more cheer this year by giving Midwest consumers the chance to win up to $1,000 cash in its annual “Home for the Holidays” Sweepstakes. Pan-O-Gold Baking Co., the bakers of Country Hearth and Village Hearth breads, is sponsoring the sweepstakes, which is open to legal residents age […]
Latest Round Of H-E-B/San Antonio Spurs Commercials Feature New, Familiar Faces
In addition to the start of the 2016-17 NBA season, H-E-B customers and San Antonio Spurs fans are enjoying the grocery chain’s new round of six television commercials, featuring acting performances by both current and former Spurs players. This year’s commercials showcase products like H-E-B Prime 1 Beef and H-E-B Texas Pets with a star-studded […]
New Marketing Platform Aims To Bring Forecourt Customers Into The Store
by Alissa Marchat/staff writer Sixty-three percent—that’s how many c-store customers “drive up, fuel up and then they drive away without ever going inside the store,” said Bob Bradley, CEO of software-centric media and merchandising company NewsBreak. But Bradley and his team believe that their smart merchandising platform, SHEP, can solve that problem for c-store operators. […]
Acosta Appoints Matthesen President And CEO
Acosta has named Steve Matthesen president and CEO, effective Sept. 6. Matthesen succeeds current President and CEO Robert Hill, who will become vice chair of the board of directors, also effective Sept. 6, and will continue to work with Acosta’s clients and customers in this new role. Hill has been with the company and industry […]
NFRA Reveals Golden Penguin Winners
The National Frozen & Refrigerated Foods Association (NFRA) has revealed the winners of the newly revamped Golden Penguin Awards for its 2016 March Frozen Food Month promotion. The March promotion helped the industry drive traffic in the frozen food aisles and increase sales for many categories and brands. NFRA has awarded 20 gold awards and […]
