Healthy Savings, a Minnesota-based healthy lifestyle program focused on improving diets, will expand its retail network this October with the addition of Ahold USA’s brands, including Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant-Martin’s. With the addition of Ahold USA’s retail divisions, the Healthy Savings program will be […]
Category: Marketing News
Posted inMarketing News, Home Page Latest News, Midwest
C.A. Fortune Opens Dedicated Kroger Office In Cincinnati
C.A. Fortune, a consumer products sales and marketing agency based in Chicago, is continuing to expand its national services. Effective Oct. 1, the natural, specialty/conventional and bakery/deli agency will open a Cincinnati office dedicated to serving Kroger’s 2,796 stores in 35 states. “Opening a dedicated Kroger office in Cincinnati was not only the logical next move […]
Posted inExecutive News, Home Page Latest News, Marketing News, National
Acosta Reshapes Its Customer-Client Service Team
The national office of Acosta has appointed Ashley Taylor as chief customer officer. The new position was created as a result of the promotion of Darian Pickett to chief client officer. Both Taylor and Pickett will report directly to Acosta President and CEO Steve Matthesen. Both appointments were made to better service Acosta’s customers and […]
Posted inNortheast, Marketing News, Private Label Brands
Daymon Expands Services To Include National Representation
Daymon is expanding its portfolio of services to include national representation, an added service for select suppliers and brands across the United States. Daymon officials said the decision to extend national coverage to manufacturers of private brands as well as suppliers of niche, specialty and fresh products is a natural progression for the company and […]
Posted inShelby Signature Content, Bonus Content, Home Page Latest News, Marketing News, Midwest, Private Label Brands
Federated Group Gains Shopko, Banner Wholesale
Federated Group, which will celebrate its 90th year in business this December, brought its annual show back to a historic landmark, The Drake Hotel in Chicago. Federated Group takes over the luxurious venue and invites attendees, many of whom return every year, to catch up with a first-night cocktail reception. Jen Linke, VP of brand […]
Posted inMarketing News, Bonus Content, Grocery Industry, Home Page Latest News, National, Shelby Signature Content
Best Practices For Supermarket Advertising Budget Allocation
To entice consumers to shop in-store or online, supermarkets must set aside a budget for advertising. With a range of 0.02-4.0 percent, food retailers spend an average of 1.25 percent of sales (excluding pharmacy and gasoline dollars) on advertising. The recently released “2017 Promotional and Advertising Practices Study Among U.S. Grocery Retailers,” published by Aptaris […]
Posted inStore News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Southeast
Rouses Is Official Supermarket Of The New Orleans Saints
Rouses Markets has entered into a multi-year partnership with the New Orleans Saints to become the official supermarket of the NFL team. The Louisiana-based grocery chain will kick off this year’s football season by being an associate partner of the 2017 New Orleans Saints Training Camp presented by Verizon. Rouses will provide an area for Saints […]
Posted inPrivate Label Brands, Executive News, Home Page Latest News, Marketing News, National, Suppliers
Topco Associates Adds Two Executives To Board
Topco Associates has added Emile Breaux, president and CEO of Associated Grocers-Baton Rouge, and Dave Staples, president and CEO of SpartanNash Co., to its board of directors. “We are fortunate to have these two strong leaders on Topco’s board. I am confident that their strategic insight, industry knowledge and deep commitment will help Topco advance […]