Acosta Group, a sales and marketing agency collective based in Jacksonville, Florida, has expanded its engagement with The J.M. Smucker Company to include a complete North American solution for headquarter sales, retail merchandising and digital commerce. This appointment by The J.M. Smucker Co. is based on Acosta Group’s comprehensive set of services and solutions and demonstrated ability to support […]
Category: Marketing News
Posted inCorporate Store News, Marketing News, Merchandising News, Midwest
Target Shares Several Changes To Leadership Team
Minneapolis-based Target Corp. has made several changes to its leadership team. Christina Hennington, currently chief growth officer, has been named as chief strategy and growth officer, and Rick Gomez, currently chief food, essentials and beauty officer, will take over as chief commercial officer, overseeing Target’s merchandising business, both effective July 7. Lisa Roath, Target’s chief marketing officer, will […]
Posted inCorporate Store News, Marketing News, West
Sprouts Farmers Market Named ‘Official Grocer’ Of SEC
Sprouts Farmers Market has entered a multi-year sponsorship agreement with the Southeastern Conference and SEC Network to become the “Official Grocer of the SEC.” Beginning July 1, the deal will surround the SEC’s marquee women’s sports properties, including basketball and gymnastics. As a celebration of the anniversary of Title IX on June 23, Sprouts will […]
Posted inMarketing News, National
How To Turn Loyalty Members Into Super-Users
Sponsored content In Part I of the series, the data showed that there’s a mismatch between loyalty membership and loyalty behavior. Here in Part II, we take a closer look at those loyalty customers to explore what grocers can do to make super-users out of those infrequent loyalty members. For any given grocer, there are […]
Posted inMarketing News, National
Acosta Group Acquires CROSSMARK, Product Connections
Acosta Group has signed a definitive agreement to acquire CROSSMARK, including its headquarter sales agency and retail solutions businesses, and Product Connections, a marketing services business, from WIS International, which will retain its inventory verification services business. This transaction will accelerate Acosta Group’s ongoing transformation, enhancing the company’s role as a growth engine for brands across […]
Posted inMarketing News, Executive News, Northeast
The Giant Co. Names MacDonald As VP, Marketing
The Giant Co. has named John MacDonald as VP of marketing, effective immediately. He will report to President John Ruane. “John is a passionate and talented marketer, with a knack for building dynamic teams that deliver creative and strategic marketing initiatives to drive results,” Ruane said. “With his extensive knowledge of both our business and […]
Posted inMarketing News, National
Loyalty Membership Does Not Spell Loyal Behavior For Shoppers
Sponsored content Increasing customer loyalty is a top priority for grocers. When asked, they consistently rate the following as their top priorities: Building brand affinity Increasing return visits Boosting customer lifetime value During the pandemic, grocery retailers made forward-thinking pivots like differentiated digital experiences and special promotions that helped them win new and loyal customers. […]
Posted inOnline Grocery Technology, Marketing News, National
Instacart Introduces Developer Platform For Digital Experiences
Instacart has launched its Instacart Developer Platform, a publicly available API program which uses the company’s online grocery platform to supercharge third-party digital experiences across food, health, wellness and other spaces. Instacart Developer Platform will enable third parties to integrate the functionality of Instacart inside their websites and apps. Over time, it will unlock: Same-day […]