Royal Farms, a fast-casual, convenience and gas station chain based in Baltimore, Maryland, is running a holiday-themed promotional period through Dec. 31. The company’s chicken boxes, coffee cups and employee uniforms are designed to incorporate the holiday spirit. The chain’s boxes for its chicken meals resemble a present, its coffee cups display a chicken snowman, and […]
Category: Marketing News
Posted inStore News, Grocery News, Health & Wellness, Home Page Latest News, Marketing News, Southwest
Reasor’s ‘Food 2 Families’ Will Benefit Oklahoma Food Bank
Reasor’s and KJRH Channel 2 have kicked off the 2018 “Food 2 Families” campaign benefiting the Community Food Bank of Eastern Oklahoma. As of Nov. 14, Reasor’s customers can choose to donate to the annual campaign in four ways: Purchase non-perishable food items and drop them in the donation bins in the store. Purchase a […]
Posted inGiant Food, Grocery News, Home Page Latest News, Marketing News, Northeast, Store News
Giant Food’s New Promotional Campaign Celebrates Shared Connections
Giant Food, a greater Washington D.C. regional grocery chain, has unveiled a new marketing campaign introducing Giant’s new tagline, “The Little Things Are Giant.” The campaign highlights the “connections shared over great food and how these moments between family and friends are made even more special with the help of Giant’s product assortment, ease of shopping and […]
Posted inSuppliers, Albertsons, Grocery News, Home Page Latest News, Marketing News, Meat/Seafood/Poultry, National, New Products
Jimmy Dean Launches ‘Egg’wich’ With Petition To Change Definition Of Sandwich
Jimmy Dean has launched its first breadless sandwich, the Jimmy Dean Delights Egg’wich, made with breakfast sausage and cheese between two egg frittatas. The Egg’wiches are available in three varieties: Broccoli Cheese—Chicken sausage and cheese between broccoli and cheese egg frittata Bacon, Spinach, Onion—Turkey sausage and cheese between bacon, spinach, caramelized onion and parmesan egg frittata Ham, […]
Posted inDairy News, Association News, Bakery News, Deli News, Executive News, Grocery News, Home Page Latest News, Marketing News, National, Women In The News
IDDBA Will Welcome A New VP Of Marketing This Month
Whitney Atkins will join the International Dairy Deli Bakery Association (IDDBA) as its VP of marketing on Nov. 27. She will lead the marketing team responsible for telling the story of the association and driving member engagement. “I look forward to joining the IDDBA team, serving our industry and providing resources to our membership that […]
Posted inExecutive News, Grocery News, Home Page Latest News, Marketing News, Northeast, Store News
Geissler’s Supermarkets Names New Sales And Marketing Director
South Windsor, Connecticut-based Geissler’s Supermarkets appointed Kevin Brouillard as its new director of sales and marketing, effective Oct. 22. Brouillard is reporting to Robert Rybick, Geissler’s president and CEO. Brouillard’s goals will be to drive incremental sales through enhanced merchandising and marketing efforts. He will be responsible for cultivating and expanding vendor relations, especially with the […]
Posted inMarketing News, Corporate Store News, Home Page Latest News, Northeast
Stop & Shop Launches Advertising Campaign With Real Customers
Stop & Shop has partnered with customer agency C Space to launch an advertising campaign titled “You Got It.” The campaign launched on TV, radio, online and out-of-home on Oct. 5 in Connecticut, and on Oct. 8 in Massachusetts, Rhode Island and New York. Rather than actors, the documentary-style ads feature real customers filmed amidst the happy chaos of their daily lives. […]
Posted inGrocery News, Home Page Latest News, Marketing News, Produce News, Southwest, Suppliers
Avocados From Mexico Launching New Shopper Marketing Programming
Avocados From Mexico (AFM) will be showcasing its new year-round shopper communication platform, initiatives and partnerships at the upcoming PMA Fresh Summit Convention & Expo in Orlando, Florida, at the Orange County Convention Center from Oct. 18-20. This year, AFM hopes to make a stronger connection with shoppers through the launch of its “Savor Every Moment” shopper communications […]