Ocado has gone live with a new digital advertising platform from Australian startup Citrus. The platform offers supplier-sponsored positioning on its e-commerce platform. Sponsored products appear first in relevant search results. The aim is to monetize shelf space for the online retailer. It has been testing campaigns with the platform using own-label products and reports good […]
Category: Marketing News
Posted inGrocery News, Home Page Slider, Marketing News, Midwest
C.A. Fortune Solidifies Strategic Partnership With Survey.com
C.A. Fortune, a consumer products sales and marketing agency headquartered in Chicago, has entered a strategic partnership with Survey.com, an in-store, retail intelligence, selling and merchandising service firm. “We’re excited to announce the formal partnership with Survey.com, further deepening our overall retail service capabilities. Over the past couple of years we’ve done extensive work with their […]
Posted inHealth & Wellness, Grocery Industry, Grocery News, Home Page Slider, Marketing News, Northeast, Produce News, Store News
Giant Food Promotes Healthy Eating With Celebrity Campaign
Giant Food Stores is participating in a national celebrity campaign featuring local sports icons promoting fruits and vegetables. The FNV campaign, which stands for “fruits and veggies,” developed by Partnership for a Healthier America (PHA), was created to use the power of marketing and celebrity endorsements to change the way children and young adults think about […]
Posted inOnline Grocery Technology, Corporate Store News, Equipment & Technology, Grocery Industry, Home Page Slider, Marketing News, Southeast, Store News
Kroger, JTG Daugherty Racing Team Up On New NASCAR Sponsorship Strategy
The Kroger Co. and JTG Daugherty Racing are debuting a new NASCAR sponsorship strategy that “focuses on shopper themes and will help participating brands communicate more effectively with consumers.” The goal of the new strategy is to significantly increase sales for sponsor brands and for Kroger. The No. 47 Monster Energy NASCAR Cup Series […]
Posted inGrocery News, Equipment & Technology, Home Page Slider, Marketing News, Southwest
Field Agent Acquires Leading Retail Media Company Smack
Field Agent, a Fayetteville, Arkansas-based provider of crowdsourced data for the retail and consumer goods industries, has acquired the retail media firm Smack, along with its online properties and marketing products. Field Agent says the purchased affords it new opportunities to leverage its mobile panel of more than 1.4 million U.S.-based shoppers and to provide […]
Posted inOnline Grocery Technology, Executive News, Grocery Industry, Home Page Slider, Marketing News, National, Sustainability News
Kroger CEO Outlines Five Predictions For The Future Of Retail
The Kroger Co. Chairman and CEO Rodney McMullen provided his outlook on the future of retail at NRF 2019 in New York City during a keynote presentation themed “Restocking the future: Kroger’s insatiable appetite to play and win the long game.” CNBC “Squawk on the Street” and “Closing Bell” anchor Sara Eisen moderated the 30-minute conversation on Sunday. Here are […]
Posted inOnline Grocery Technology, Corporate Store News, Grocery Industry, Home Page Slider, Marketing News, National, Store News
Kroger And OneView Commerce Partner On ‘Next-Gen’ POS Solution
OneView Commerce Inc., a subsidiary of OneView Group Ltd and an SaaS-based headless and serverless digital store platform, has reached an agreement with Kroger to develop what it says is a next-generation point-of-sale solution. Founded in 2011, OneView has worked with global retailers in more than 15 countries to transform traditional point of sale capabilities […]
Posted inGrocery News, Executive News, Home Page Slider, Marketing News, Southwest, Women In The News
RetailMeNot Inc. Promotes Tarleton To CEO; Founder And CEO Cunningham To Serve As Chairman
Austin, Texas-based RetailMeNot Inc. has promoted Marissa Tarleton to CEO, effective Jan. 7. Tarleton has served as chief marketing officer of RetailMeNot since 2015, leading the company’s brand, consumer and B2B marketing and communications initiatives, driving significant transformation for the business. Cotter Cunningham, founder and CEO, will move into a chairman role. He also will take on a new […]