SpartanNash invested $18.3 million in 18 Family Fare stores in Michigan as part of its new “Keeping it Real” brand promises. Family Fare is keeping it real for store guests, with five brand promises: keeping it real local; keeping it real with value beyond price; keeping it real with affordable wellness; keeping it real socially […]
Category: Marketing News
Utz Quality Foods Brings ‘The Little Utz Girl’ To Life
Utz Quality Foods is using regional television, digital and social platforms to tell the first-ever “Adventures of The Little Utz Girl.” Through 15- and 30-second commercials in an animated, contemporary format, the girl will jump off the package that has been her home for nearly 100 years. The girl, an icon who stands as the […]
Yesway Super-Swipes Offers Prizes, Giveaways Through June 25
Yesway invites customers to #SayYesToWinning with Yesway Super-Swipes for a chance to win free gas for one year or one of thousands of other free-for-a-year and instant prizes. Des Moines, Iowa-based Yesway is a convenience store chain with locations in Iowa, Kansas, Missouri, Oklahoma, Texas, Nebraska, New Mexico, South Dakota and Wyoming. One Yesway Rewards […]
Kashi Rebrands GoLean Line To Kashi Go, Launches New Cereal
Kashi has redesigned its best-selling GoLean line to what is now called Kashi Go and is launching its first flake cereal. As the first product line to introduce plant-based protein to the cereal aisle, Kashi Go will maintain the same protein and taste without altering the original recipes. “Evolving to Kashi Go reflects our food values […]
Will Expanding Grocers Learn From The Decline Of Department Stores?
by Andrew McQuilkin, BHDP Architecture Each year seems to bring with it a new headline on how one of our most frequent shopping experiences—buying groceries—will be forever changed. Curbside pickup. Driverless cars delivering to our homes. Automatic checkouts. The technological rush shows a willingness by the largest chains to ensure they outmaneuver online upstarts and […]
Remembering Former Morris Alper Chairman Frederic Alper
(Editor’s note: Mr. Alper’s family recently requested that we share the news of his death, which occurred last summer.) Mr. Frederic M. Alper died Aug. 9, 2018, following a long illness. He was 79. Mr. Alper served as president and later chairman of Morris Alper Inc., one of the largest food brokerage companies in the […]
Annual Brookshire’s Golf Tournament Raises Record $625K For Charity
The 31st annual Brookshire Grocery Co. (BGC) Charity Golf Tournament raised a record-breaking $625,000, with more than 675 golfers competing on four East Texas courses April 30. Tyler, Texas-based BGC donates tournament proceeds each year to more than 100 nonprofit organizations in more than 150 communities served by Brookshire’s, Fresh by Brookshire’s, Super 1 Foods […]
SpartanNash Foundation Helps 210 Non-Profit Partners, Gives $1.5 Million In 2018
The SpartanNash Foundation helped more than 210 non-profit organizations in 16 states and donated more than $1.5 million in 2018. The SpartanNash Foundation, based in Grand Rapids, Michigan, recently released its 2018 Impact Report. In 2018, the SpartanNash Foundation helped shelter 325,000 people, fed more than 1.6 million people and supported 40,000 military veterans and […]
