The 2020 Buy Alabama’s Best Retail Campaign Launch Awards luncheon was held recently at The Club. The Alabama Grocers Association, the Alabama Department of Agriculture & Industries and the Alabama Food Manufacturers and Producers Association were all in attendance. Presentations were made by Assistant Commissioner Bob Plaster, Alabama Department of Agriculture and Industries; Ellie Taylor, […]
Category: Marketing News
Posted inCenter Store, Home Page Slider, Marketing News, Southeast, Suppliers
Garner Foods Names Katie Chaffin New Director Of Marketing
Garner Foods, makers of Texas Pete and Green Mountain Gringo products, has named Katie Chaffin as its new director of marketing. Chaffin has been a member of the Garner Foods team since 2010, when she joined the company as the marketing communications coordinator. Through the years, Chaffin has grown her role as a key member of […]
Posted inMeat/Seafood/Poultry, Home Page Slider, Marketing News, New Products, Packaging News, Perishables, Southwest, Suppliers
Coleman Natural Foods Is Expanding Its Budweiser BBQ Collection
Coleman Natural Foods is expanding its Budweiser BBQ collection with the introduction of a Spicy BBQ Pulled Pork and Beer & Cheese Bratwurst flavor this spring. The two new items join the heat-and-eat roster of fully-cooked pulled pork and bratwurst infused with real Budweiser lager beer taste that was introduced in spring 2019. As with […]
Posted inNonfood Items, Corporate Store News, Home Page Slider, Marketing News, National
Kroger Precision Marketing Challenges Media Industry
The Kroger Co.’s media advertising business, Kroger Precision Marketing (KPM), has a new sales attribution capability to provide brands full transparency into media performance. Kroger’s self-service advertising platform now allows brands to view in-store and online sales results attributed to advertising campaigns across Kroger properties. Kroger applies only 100 percent verified transactions from both in-store and online customers. Microsoft […]
Posted inBeverage News, Home Page Slider, Marketing News, National, New Products, Suppliers
Sprite ‘Drops’ Hit Of Ginger With New Beverage, Streetwear Collaboration
Sprite is adding a hit of ginger flavor to its lemon-lime base with a category-crossing innovation that launched Feb. 12. Sprite Ginger now is available nationwide in 20-oz. and 2-liter bottles and 12-oz. can 12-packs. Sprite Ginger Zero Sugar now is available nationwide in 12-oz. cans. The drink was developed in response to the popularity […]
Posted inProduce News, Corporate Store News, Grocery Store Layout, Health & Wellness, Home Page Slider, Marketing News, Organic Natural, West
Sprouts Farmers Market To Open Redding, CA, Store On Feb. 26
Sprouts Farmers Market will open in Redding, California, at 1401 Hilltop Drive on Wednesday, Feb. 26. Sprouts’ store layout, inspired by farmers markets, features fresh produce at the center of the store, an expansive bulk foods section and an extensive vitamin department focused on wellness. To celebrate the new store, Sprouts is giving away a classic […]
Posted inInternational Foods, Guest Contributors, Home Page Slider, Marketing News, National, Nonfood Items
Soto: Segmenting Multicultural Markets Not As Challenging As You Think
by Terry Soto/multicultural marketing expert I’m often asked how retailers can avoid stereotyping or generalizing when attempting to attract sales from multicultural shoppers given how diverse even one nationality, dialect or cultural background can be. It starts with some common sense. Say you want to attract sales among Hispanic shoppers. The first step should always […]
Posted inDairy News, Association News, Home Page Slider, Marketing News, Packaging News, Perishables, Suppliers, West
Darigold Expanding Fit Milk Facility In Boise, ID
Darigold Inc. will invest $67 million in its Boise, Idaho, facility this year, a move that will allow it to support the growth of its Fit milk. Over the past six months, Darigold reported, consumer demand for Fit, which was launched in the Pacific Northwest market last year, has doubled in sales and distribution. Headquartered […]