Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the CPG industry, has acquired Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands. As a result of the acquisition, Acosta will launch two new sub-brands: Impact NSS and Acosta | […]
Category: Marketing News
Posted inMarketing News, Home Page Slider, Southeast
Acosta Signs Definitive Agreement To Acquire Impact Group
Acosta, a global integrated sales and marketing services provider in the consumer-packaged goods industry, has signed an agreement to acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands. By bringing the two companies together, Acosta is creating the industry’s preeminent sales […]
Posted inFood Service News, Home Page Slider, Marketing News, Southeast
Acosta And The Core Group Form Core Foodservice
Acosta, an integrated sales and marketing services company, and The Core Group, a foodservice sales agency, have created an agency focused on providing solutions for the foodservice industry’s new operating environment. Core Foodservice will bring together industry-leading capabilities from both Acosta and The Core Group, creating an organization designed to meet the requirements of new […]
Posted inMarketing News, Home Page Slider, National
NCS Finds Consumers Increase Spending On Barbecue-Related Products
U.S. consumers purchased barbecue-related consumer packaged goods items at a faster rate this past April than they did over the same period in 2019, according to new analysis from NCSolutions, a company for improving advertising effectiveness for the CPG ecosystem. Also, consumers spent more on a range of barbecue-focused products this April compared to March. NCSolutions found that […]
Posted inMarketing News, Home Page Slider, National
Webinar: Strategies For CPG Revenue Growth In Inflationary Environment
The CPG industry is undergoing significant price inflation, driven by increased demand, out-of-stocks and a reduction in promotions and premiumization. To support CPG manufacturers and retailers as they navigate this evolving environment, IRI has released a new research report, “Revenue Growth in an Inflationary Environment.” IRI also will host a webinar on this topic at 1 p.m. […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Report Details Changes In Consumer Eating And Dining Habits
Social distancing restrictions put in place due to COVID-19 have dramatically impacted consumer eating habits. COVID Dining Journey: Eating at Home and Away From Home, a new report from Acosta, explores the notable increase in consumers’ preference for at-home dining and provides predictions on eating trends post-COVID. Acosta’s research found 92 percent of families plan to […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta’s FrontLine Marketing @Home Changes Product Sampling
COVID-19 significantly changed consumer grocery shopping behaviors, including product sampling, an important tactic for the consumer-packaged goods industry. What’s more, 36 percent of shoppers don’t plan to sample products in-store post-pandemic, according to Sampler research. FrontLine Marketing, a consumer marketing and merchandising activation company and division of Acosta, has launched the FrontLine Marketing @Home program, […]
Posted inMarketing News, Home Page Slider, Southeast
New Acosta Report Explores Rise In Frozen Foods During COVID-19
Consumer priorities changed significantly when COVID-19 hit the U.S. last year. As the country adjusted to social distancing restrictions, consumers’ heavy reliance on home cooking led to major shifts in grocery shopping trends. The Pandemic-Fueled Growth of Frozen Foods, a new report from Jacksonville, Florida-based Acosta details the recent increase in frozen food sales due to evolving consumer […]