According to new research from IRI, consumers will host or attend larger gatherings this spring holiday season, especially households with children, but know they will spend more due to inflation and will be looking for deals. For this new research, IRI tracked price activity on a representative range of food and beverage products and surveyed […]
Category: Marketing News
Posted inMarketing News, Home Page Slider, Northeast
Allegiance Retail Services Launches New Foodtown Marketing Campaign
Iselin, New Jersey-based Allegiance Retail Services has unveiled a new marketing campaign for its Foodtown banner with the message “Quality Meals Begin at Foodtown” to express the brand’s commitment to offering fresh perishables, quality products, and exceptional service. The campaign is aimed to provide confidence to shoppers, knowing when they choose to shop Foodtown, they will […]
Posted inMarketing News, Amazon Fresh, Home Page Slider, Southeast, Whole Foods
Acosta Study Reports Consumer Pandemic Shopping Behavior
Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the consumer packaged goods industry, has released its latest research report, “The Lingering Impact of COVID-19 on U.S. shoppers.” The report examines U.S. shoppers’ behavior nearly two years into the pandemic. According to Acosta’s research, 68 percent of today’s consumers are currently shopping online […]
Posted inMarketing News, Home Page Slider, National
IRI Thought Leaders To Reveal New Research During Upcoming Webinars
IRI has announced new thought leadership programs for the upcoming weeks in its latest version of Next Week Now, a compilation of activities, announcements and events. Upcoming IRI thought leadership activity includes: CPG Growth Leaders Webinar – IRI’s Krishnakumar “KK” Davey and Cara Loeys, along with Boston Consulting Group, will present findings from IRI’s 10th annual […]
Posted inMarketing News, Albertsons, Home Page Slider, West
Navigator Sales And Marketing Names Fujimoto As COO
Navigator Sales and Marketing has named Steve Fujimoto as COO for the company. He was most recently COO at Superior Grocers, leading the operations, marketing and buying teams. Prior to this role, Fujimoto was VP of retail operations for the Portland division of Albertsons. Fujimoto’s background is broad, with 39 years in the industry holding […]
Posted inAmazon Fresh, Home Page Slider, Marketing News, Southeast, Whole Foods
Acosta Acquires OeP To Reach Amazon Customers
Jacksonville, Florida-based Acosta has acquired OeP, a best-in-class agency focused on providing white glove services to clients across multiple categories and increasing brand presence and ROI on the world’s largest e-commerce platform, Amazon. The combination of Acosta and OeP provides clients with an end-to-end suite of digital commerce services that enable them to maximize business on […]
Posted inMarketing News, Albertsons, Home Page Slider, Southeast
CitrusAd Hires Williamson As SVP Of Client Development
St. Petersburg, Florida-based CitrusAd has hired Mark Williamson as SVP of client development, marking a change in career paths from retailer to supplier side. Over the last 10 years, Williamson has built and scaled retail media programs inside two multinational retailers, Sam’s Club and Ahold Delhaize USA. Empowered as an intrapreneur at both, Williamson converted […]
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, Midwest
AdAdapted Expands Executive Team With O’Keefe, Sukenic
Ann Arbor, Michigan-based AdAdapted, a shopping list marketing and insights platform for CPG brands, agencies and retailers, has hired Joshua Sukenic as VP and general manager of AdAdapted Direct and Alison O’Keefe as general manager of retail partnerships. The addition of Sukenic and O’Keefe highlight AdAdapted’s continued emphasis on expanding into new business verticals and […]