Beyond ingredient variety, nutritional value, taste and ease of preparation, Charlotte, North Carolina-based Dole Food Company Inc. has added another selection criteria to the 12 recipes featured during its “Healthier by Dole” salad recipe series in May: the alignment of the stars. The produce leader has released a dozen original recipes linked to the specific astrological […]
Category: Marketing News
Posted inProduce News, Marketing News, West
California Avocado Extends Advertising Campaign
The California Avocado Commission is extending its advertising campaign – “the best avocados have California in them.” This season’s ads feature visuals that point to the “CA” in the middle of the word “avocados,” and audio and other ads that call out the play on words in their tag lines. Consumer media is targeted to […]
Posted inMarketing News, West
Stater Bros. Markets Partners With LAFC For Advertising Campaign
San Bernardino, California-based Stater Bros. Markets has partnered with the Los Angeles Football Club and LAFC star Christian Torres. Through this partnership, Stater Bros. Markets will bring the excitement of soccer to stores and communities in Southern California, beginning with the 2022 Major League Soccer season. “It was important to us that we teamed up […]
Posted inMarketing News, Southeast
The Fresh Market Offering Special Items For Mother’s Day May 8
Greensboro, North Carolina-based The Fresh Market is promoting itself as the “one-stop-shop destination” by offering guests special items and values this Mother’s Day, May 8. “Mother’s Day should be all about making sure mom feels loved, and we want to help families make the most of the day,” said Dan Portnoy, chief merchandising officer at The […]
Posted inOnline Grocery Technology, Marketing News, Northeast
ChaseDesign Reports Shoppers Eager To Return To In-Store Experiences
According to analysis of new research from Skaneateles, New York-based ChaseDesign, the category growth design agency, retailers need to make digital investments in their stores to attract and retain returning shoppers. Eighty-five percent of customers will do more in-store shopping in 2022 than last year, up from the 79 percent reporting increased visits in 2021. Factors driving this return […]
Posted inThe Kroger Co., Corporate Store News, Marketing News, Midwest
Kroger To Host Spring Hiring Event April 30 To Fill 23K Roles
Cincinnati, Ohio-based The Kroger Co. will hold a spring hiring event April 30 – the grocer’s third nationwide hybrid hiring event. The Kroger Family of Companies is hiring for 23,000 open roles across all departments, including retail, e-commerce, manufacturing, supply chain, merchandising, logistics, corporate, pharmacy and healthcare roles. The event will have virtual interviews and on-site interviews […]
Posted inSnacks Brands, Marketing News, Midwest
Haribo Establishes National Gummi Bear Day For 100th Anniversary
Rosemont, Illinois-based Haribo is celebrating the 100th birthday of its iconic Goldbears gummi bears by creating an official annual holiday, National Gummi Bear Day, on April 27. In partnership with the National Day Calendar, the holiday will be celebrated yearly to commemorate the gummi bears. “We’re excited to establish National Gummi Bear Day on April 27 in celebration of Haribo Goldbears’ 100th birthday,” said Jeff Schoenfield, director […]
Posted inMarketing News, Albertsons, Home Page Slider, West
How Retailers Can Help Your Company Get A Sales Lift
Sponsored Content From the early ages of advertising, such as 1950’s “You’ll be lovelier each day with Pink Camay” soap commercial, 1970’s “Mikey Likes It” Life cereal, to “I’m Lovin it” by McDonalds, consumer products brand strategies today are certainly more diverse – multi sectoral with more opportunities that drive competition. The strength of strategies […]