Plano, Texas-based Frito-Lay has announced a partnership with LULAC National Educational Service Centers Inc. to support a digital literacy program and improve the technological abilities of Latino families in eight markets this year. The program will create learning environments for parents and children of disadvantaged households through skills, resources and tools needed for digital literacy. According to […]
Category: Marketing News
Posted inMarketing News, Southeast
FMS Solutions Acquires Retail Financial Services
Fort Lauderdale, Florida-based FMS Solutions has acquired Retail Financial Services. Founded in 2005, RFS provides accounting, tax preparation and tax planning services to independent grocers and other multi-site retail customers. The acquisition represents the third add-on for FMS since partnering with Heritage. Acquiring RFS adds a new tax preparation and planning service offering, enabling FMS to […]
Posted inMarketing News, Executive News, Southwest
Ben E. Keith Foods Names Lakotas As VP Of Marketing
Fort Worth, Texas-based Ben E. Keith has hired Aimee Lakotas as VP of marketing. She joined the company on Sept. 7. A 25-year marketing veteran with experience in strategic marketing and brand building, Lakotas will report to David Werner, SVP, independent sales and marketing. “Ben E. Keith Foods continues to grow in a highly competitive marketplace and […]
Posted inH-E-B, Independent Store News, Marketing News, Southwest
H-E-B’s Helping Heroes Initiative Honors First Responders In Texas
As part of its 18th Annual Helping Heroes initiative, thousands of Plano, Texas-based H-E-B employees honored and celebrated first responders across the state for their service. Helping Heroes is a companywide initiative that reinforces H-E-B’s commitment to emergency personnel and allows H-E-B employees to give back and engage in a day of service at fire, […]
Posted inOnline Grocery Technology, Marketing News, National
Study Finds Consumers Embrace Online, In-Store Shopping Habits
Acosta has previewed results of its “Online Grocery Landscape Report,” a shopper insights study on the attitudes and preferences surrounding online grocery shopping habits. Acosta conducted the research in June through its proprietary Shopper Community with input from more than 750 grocery shoppers across a range of age groups, behaviors and preferences. The research found […]
Posted inSupply Chain News, Marketing News, National
Survey Finds Consumers Shifting Grocery Purchasing Behaviors
Nearly half of Americans feel like they can’t afford their previous lifestyle and 76 percent of American consumers say their family has changed how they buy food with prices on the rise. In addition, two-thirds are more mindful of how they are spending their money. These findings are part of a new consumer sentiment survey […]
Posted inOnline Grocery Technology, Marketing News, National
Study Shows Prices Per Item Dipped As Basket Quantities Grew
Incisiv and Wynshop have revealed the findings from their State of Digital Grocery Performance Scorecard for July. Compared to June, the average price of an item in a digital basket decreased by $0.2 and the average basket size increased by 1.8 percent. The report is available for download on Grocery Doppio, an independent source of grocery insights […]
Posted inProduce News, Marketing News, Snacks Brands, Southwest
Avocados From Mexico, Takis Collaborate On Shopper Campaign
Dallas, Texas-based Takis has partnered with Avocados From Mexico to launch a new shopper marketing campaign, “Guackeepers Keep it Good.” The companies have recruited two soccer players, Landon Donovan and Rafael Márquez, as the company’s “Guackeepers.” The “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans. “What […]