Landover, Maryland-based Giant Food has debuted its new brand campaign, “Find Your Local.” Its theme calls attention to Giant’s commitment to the communities it serves across areas of educational programs, partnerships and product offerings. Running through the end of 2023 and featuring four vignettes from real shoppers – Marcellus, Isabelle, Diane and Courtney, the spots highlight the […]
Category: Marketing News
Posted inMarketing News, Executive News, Northeast
Weis Markets Promotes Bauman To Director Of Marketing
Sunbury, Pennsylvania-based Weis Markets has promoted Amanda Bauman to director of marketing. Her responsibilities include the oversight of the company’s loyalty marketing, data analytics, social media and digital marketing programs. Bauman succeeds Maria Rizzo, who was recently promoted to VP of marketing and advertising. To read the full story of Rizzo’s promotion from The Shelby Report, click […]
Posted inMarketing News, Executive News, Southwest
NuZee Promotes Franklin To SVP, Sales And Marketing
Plano, Texas-based NuZee, a producer and co-packer of single-serve coffee formats, has promoted Marie Franklin to SVP of sales and marketing. In her new role, she will be responsible for helping lead sales and marketing strategies within the company, including team management and driving revenue. NuZee carved out an expanded role to capitalize on Franklin’s expertise […]
Posted inMarketing News, Southeast, Wholesaler/Distributor News
Riteway Sales And Marketing Shares Company Promotions
Lakeland, Florida-based Riteway Sales and Marketing has announced new leadership changes in the company. Effective Jan. 1, Steve Critelli, EVP, will assume the role of president. Jim Hall will move from president to chairman and CEO of the organization. “As part of our succession plan of the company, we are elevating Steve to oversee the […]
Posted inOnline Grocery Technology, Marketing News, National
Survey Reveals Shoppers Struggle To Pay Their Grocery Bills
Swiftly has unveiled its “True Cost of a Grocery Shop” survey, gauging how shoppers’ food habits and behaviors are evolving in the face of rising inflation and costs. The survey found that current economic conditions are impacting nearly all consumers’ shopping habits, with more than two-thirds indicating that they are struggling to pay their grocery […]
Posted inMarketing News, National
Grow Same-Store Sales Without Increasing Costs
Sponsored content Utilize spare capacity on site by putting your investments to work As a grocer, the majority of your costs are related to your goods sold, location, maintenance and labor. When factoring in all these costs, opening or acquiring a new store can amount to anywhere from $1 million in small markets to more […]
Posted inMarketing News, Southeast
Market Force Shares Report On Holiday Inflation Prices
Consumers are faced with price inflation at the grocery store this holiday season. Atlanta-based Market Force surveyed more than 2,000 of them about their experience and satisfaction with major grocery brands across the country. More than 50 percent of consumers say that inflation has changed their spending at the grocery store, with about a third saying […]
Posted inExecutive News, Marketing News, National
Flashfood Appoints Schenck To Board Of Directors
Flashfood has appointed Jordan Schenck, co-founder and chief revenue officer of Sunwink, to the company’s board of directors. The appointment brings the number of Flashfood board members to five. Schenck joins Flashfood board members Josh Domingues, Rob Gierkink, James McCann and Chuck Templeton. Schenck is a global consumer food marketing leader and brings expertise and experience in building sustainability-focused brands […]