Walmart and Sam’s Club have launched the 13th annual Fight Hunger. Spark Change. campaign across all U.S. stores and club locations.
The cause marketing initiative runs from April 6 through May 3, with the goal of providing people facing hunger access to food and resources through Feeding America’s network of local food banks.
Since its inception in 2014, the campaign has generated more than $227 million and helped secure more than two billion meals for the Feeding America network.
“The Fight Hunger. Spark Change. campaign is built on the belief that small actions lead to significant impact,” said Julie Gehrki, SVP of philanthropy at Walmart Inc.
“By partnering with Feeding America and their network of local food banks, Walmart and Sam’s Club are helping to bridge the gap for the millions of people facing food insecurity. Every donation and participating purchase helps secure the food and resources families need to reach their full potential. We are incredibly grateful for the generosity of our customers and members, and for the local food banks and relief agencies working on the front lines to serve our neighbors every single day.”
Shoppers can participate three ways: donating or rounding up at checkout in stores, clubs or through the Walmart app and website; purchasing specially-marked participating products where each item equals one meal at Walmart or five meals at Sam’s Club; or giving through Feeding America’s campaign donation site.
Twenty-five suppliers are participating at Walmart: Ben’s Original, Bush Brothers & Company, Campbell’s, Chef Boyardee, Conagra Foods, Dole Packaged Foods, Frito-Lay North America, Garden Veggie Straws, General Mills, Hershey Salty Snacks Company, Hidden Valley, Kellanova, Keurig Dr Pepper, Kodiak, Kraft Heinz, Materne, Milo’s, Mondelez International, OLIPOP, Red Baron, The Coca-Cola Company, WK Kellogg Co, Unilever, Utz Quality Foods and Welch’s Fruit ‘n Yogurt Snacks.
Eight suppliers are participating at Sam’s Club: General Mills, Hershey Salty Snacks Co., Kellanova, Kodiak, Kraft Heinz, Materne, Unilever and WK Kellogg Co.
The campaign comes at a critical time. Nearly 48 million individuals – including more than 14 million children – experience food insecurity in the U.S., the highest level since 2014.
“Each year, the Fight Hunger. Spark Change. campaign reminds us that strong communities are built when neighbors support one another,” said Joanna Solorio, interim CEO at Feeding America of the Riverside/San Bernardino area. “The generosity of shoppers and the year-round support from Walmart and Sam’s Club helps power our work every single day.”
For more than 20 years, Walmart, Sam’s Club and the Feeding America network have partnered to provide nearly $300 million and more than nine billion pounds of food. For more information, visit feedingamerica.org/campaigns/fight-hunger-spark-change.
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