Ahold Delhaize USA has expanded its partnership with Fiserv to offer Pay by Bank across its proprietary omnichannel platform, giving online grocery customers the option to pay directly from their bank accounts.
The solution is live on the e-commerce websites and mobile apps of three Ahold Delhaize USA brands – The Giant Co., Giant Food and Stop & Shop.
Customers enroll through a secure authentication experience that links their bank account for future purchases, eliminating the need to manually enter or store credit card details. Since launching in late 2025, tens of thousands of customers have enrolled.
“Expanding digital payment choice is an example of how we continue to enhance our omnichannel platform, which in turn enables Ahold Delhaize USA brands to better serve their customers,” said Keith Nicks, chief commercial and digital officer at Ahold Delhaize USA.
“Pay by Bank provides a simple way for customers to pay directly from their bank accounts, creating a seamless checkout experience and increased choice for the customer in terms of how they prefer to pay.”
The integration serves both the customer experience and the retailer’s bottom line. By offering an alternative to traditional card payments, participating brands can streamline payment operations and deliver greater cost efficiencies across digital transactions as online grocery order volumes continue to grow.
“Adding Pay by Bank is more than introducing a new tender type. It reflects our commitment to strengthening the omnichannel platforms behind everyday commerce,” said Lia Cao, chief revenue officer, enterprise and platform clients at Fiserv. “We are proud to support Ahold Delhaize USA with technology that simplifies payments operations, improves efficiency and helps drive long-term growth across their brands.”
Ahold Delhaize USA said it will continue to build and enhance its omnichannel platform to improve and expand the user experience.
About Ahold Delhaize USA
Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and operates five omnichannel grocery brands on the East Coast: Food Lion, The GIANT Company, Giant Food, Hannaford and Stop & Shop. Together, the brands serve 26 million omnichannel customers each week, making the group the largest grocery retail operation on the East Coast and the fourth largest in the nation.
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