Hannaford Supermarkets is unveiling a refreshed design across its private brand portfolio. The updated packaging is now arriving on shelves in select markets, with a full portfolio expansion planned across all markets in 2027.
The new look is designed to make it easier for shoppers to find products, discover new items and shop with confidence while preserving the same quality and value the private brand carries.
A limited selection of newly redesigned items is now available in select markets, giving customers an early look at the refreshed packaging. Among the first items to feature the new design is a Hannaford cold brew, followed by pickles and olives. Additional products will roll out in the coming months.
The refreshed packaging incorporates customer feedback and is intended to reflect the quality of Hannaford’s private label while maintaining its value. Each item continues to deliver the same quality and value as before.
“We listen closely to our customers, and this redesign brings their feedback to life with packaging that truly reflects the high quality they count on from Hannaford, while delivering the value they love,” said Sarah Guzmán, VP of marketing for Maine-based Hannaford Supermarkets. “We know Hannaford private brand products play a central role in our customers lives, and we’re excited to continue building on our rich history. While the look has evolved, the taste, quality and value remain unchanged.”
Key updates to the refreshed design include clearer product descriptions and updated visuals to ease selection, a quality guarantee prominently featured on the packaging and the brand’s promise showcased on the side panel to reinforce transparency around ingredients.
The refreshed design also creates greater consistency across categories, helping customers recognize Hannaford’s private brand products. More redesigned items are expected on shelves in the coming months, with continued expansion through 2027.
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