Inmar Intelligence and Eagle Eye announced a multi-year technology integration that connects Inmar’s digital offer content with Eagle Eye’s promotions platform, allowing shared retail customers to retrieve, clip, redeem and reconcile Inmar digital coupons within their existing loyalty and point-of-sale environments.
The API-based integration is designed to reduce the friction retailers face when deploying digital offers at scale – a challenge as CPG brands and retailers increase promotional spend while facing tighter margins.
Digital coupons have become central to retail promotion strategy, but fragmented systems and slow deployment pipelines limit their practical effectiveness. More than 70 percent of shoppers say digital coupons influence both purchase decisions and store choice, according to the 2025 Inmar Shopper Insights Study, raising the stakes for retailers who can’t activate offers quickly or consistently.
Rob Weisberg, EVP and president of MarTech at Inmar Intelligence, said the integration is built around removing technical barriers that have historically slowed offer deployment.
“This partnership reflects our commitment to meeting retailers where they are and making it easier to activate high-quality digital offers at scale. By integrating with Eagle Eye’s promotions platform, we are expanding access to Inmar digital offers while supporting faster activation, reliable execution, and measurable outcomes for our retail and brand partners,” Weisberg said.
How It Works
The integration supports the full offer lifecycle — activation, redemption and reconciliation — through retailers’ current systems without requiring changes to current workflows. Integrated reporting and analytics provide measurement across that lifecycle, supporting compliance and accountability at checkout.
Eagle Eye’s platform carries MACH certification, a technical designation indicating composable, API-first architecture designed for enterprise-scale deployment. Eagle Eye’s Tim Mason said the combination of the two companies’ capabilities creates a more complete offering for retailers already using the platform.
“By combining Inmar’s breadth of content with Eagle Eye’s MACH certified, scalable architecture and proven ability to deliver promotions at scale, we’re helping retailers that choose to leverage Eagle Eye deliver more compelling savings opportunities through the systems they already rely on,” Mason said.
The partnership arrives as retailers and CPG brands face increased scrutiny of promotional budgets amid ongoing margin pressure. Inmar has operated as a trusted partner to brands and retailers for more than 45 years, with a CPG network that gives retailers access to a broad portfolio of brand-funded savings.
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