Redner’s Markets has launched a new mobile app powered by RSA America‘s unified commerce platform, consolidating loyalty rewards, digital promotions, grocery ordering and fuel savings into a single shopper experience across its 68 stores in Pennsylvania, Maryland and Delaware.
The rollout covers Redner’s Warehouse Markets, Fresh Markets and Quick Stop convenience and fuel locations.
The launch replaces a set of previously disconnected loyalty, rewards and e-commerce tools with a single integrated system — giving the employee-owned retailer unified visibility into shopper behavior, engagement trends and promotional performance for the first time.
Gary M. Redner, president and COO of Redner’s Markets, said the decision to pursue an integrated platform came down to building the infrastructure needed to compete while staying true to the company’s community-service roots.
“Launching our new loyalty and ecommerce platform is an important step in strengthening how we connect with our customers,” Redner said. “RSA has been an exceptional partner throughout this journey. Its team worked closely with us through every phase of planning, integration, and training to ensure we launched a solution that supports both our customers and our stores. This platform gives us the tools to better understand our shoppers, reward loyalty, and continue delivering the kind of service our communities expect.”
RSA America’s platform connects loyalty, digital coupons, e-commerce, catering and made-to-order services within one POS-integrated system. Redner’s is among the first retailers to deploy RSA’s full integrated suite rather than individual modules.
The unified data layer gives Redner’s leadership a consolidated view of shopper engagement across digital and in-store touchpoints — enabling more targeted promotions and improved campaign measurement. Future plans include in-store kiosks and AI-driven personalization tools, both slated for later in 2026.
RSA America CEO Ravi Achanta said the Redner’s deployment reflects a broader shift underway among independent grocers.
“Independent grocers have always had the agility and community trust that national chains work hard to replicate. But what they need is infrastructure that matches their ambition,” Achanta said. “This partnership reflects a broader shift we’re seeing across the industry as independents invest in data, personalization, and retail media to drive measurable growth while strengthening their local advantage.”
To accelerate app downloads, Redner’s launched an in-store “Appiness Tour,” sending teams to store locations to help shoppers download the app with community events and giveaways tied to each visit. The tour spans stores across Pennsylvania, Maryland and Delaware.
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