Litehouse Inc. is repositioning its corporate identity to Litehouse Foods as the company approaches its 63rd anniversary and marks 20 years as an employee-owned ESOP company, the Sandpoint, Idaho-based manufacturer announced Feb. 19.
The new corporate identity unites the company’s full portfolio of brands under a refreshed vision and values, including Litehouse, Organicville, Veggiecraft, Sky Valley, and partnered licensed brands Flavortown and Zaxby’s. The transition takes effect immediately, with all plant locations remaining operational and fully staffed.
“We’re a company that continues to evolve with our consumers, customers, suppliers, and our employee owners, and we are a different company than we were just a few years ago,” said Kelly Prior, CEO at Litehouse Foods.
“This evolution brings clarity to who we’ve become and the future we are creating together. Our new corporate identity and refreshed purpose are grounded in the same values that have always guided us but expressed in a way that is more relevant and more reflective of our employee owners. This isn’t about changing who we are, it’s about clearly articulating who we’ve become, so our teams, our partners and our consumers can feel it in everything we do.”
From regional manufacturer to multi-brand CPG company
The name change acknowledges Litehouse Foods’ evolution from a regional manufacturer to a multi-brand, multi-channel consumer packaged goods company serving grocery retailers, foodservice distributors and away-from-home operations. The portfolio spans salad dressings, sauces, condiments, cheese, dips and specialty items.
The new corporate identity crystallizes four core values that guide the organization: heart, ownership, excellence and integrity. These pillars reflect how the company makes decisions, develops products and builds relationships with partners and communities.
“This evolution is more than a refreshed look, it’s about restating our commitment to quality and the principles that have always set Litehouse apart, while clearly defining our purpose, mission, vision, and values,” said Brad Horn, SVP of sales and marketing at Litehouse Foods. “With this clarity, we’re aligned with who we are, where we’re going, and how we show up every day, continuing to deliver great food to our customers, just as we have for generations.”
Operations and portfolio
Litehouse Foods operates plant locations in Sandpoint, Idaho; Hurricane, Utah; Lowell, Michigan; and Danville, Virginia. The company offers products through its Value Added and Away From Home foodservice division, allowing for custom formulations, various packaging options and private label products.
All customer service, sales and technical support teams continue without interruption. Existing product SKUs, supplier relationships and supply chain commitments remain in effect. The company published a comprehensive brand narrative on its website for stakeholders interested in learning more about its heritage, values and vision.
Litehouse Foods has built its reputation on an award-winning research and development team at the forefront of innovation. The company’s product portfolio includes salad dressings, dips, sauces, cheese and other consumer packaged goods across multiple brands.
As an employee-owned company, Litehouse Foods emphasizes making a difference in the communities it serves. The company’s commitment extends beyond its products to supporting local economies and investing in the well-being of its neighbors, ensuring a lasting legacy of quality and care for employees, partners and communities.
[RELATED: Challenge Butter Survey Finds Americans Rejecting Restrictive Food Rules]