Wakefern Food Corp. has selected Eagle Eye to accelerate its loyalty strategy and deliver AI-powered customer engagement initiatives across its retail network. The program is expected to go live in mid-2026.
Wakefern, the largest retailer-owned supermarket cooperative in the U.S., will deploy Eagle Eye’s MACH-approved loyalty and personalization platform, moving away from a POS-based approach to loyalty in favor of an omnichannel solution. The platform will enable centralized loyalty management across all Wakefern banners through a single system with no custom development or coding required.
Omnichannel approach replaces legacy POS system
Wakefern operates more than 380 supermarkets across nine East Coast states under banners including ShopRite, Price Rite Marketplace, The Fresh Grocer, Fairway Market, Gourmet Garage, Di Bruno Bros. and Morton Williams as a member-owned cooperative of independent companies.
Unlike traditional POS-based loyalty approaches limited to the in-store experience, Eagle Eye’s platform supports a complete omnichannel customer journey. By replacing its legacy POS-led loyalty technology, Wakefern is positioning its loyalty strategy with a platform that supports real-time execution of customer engagement tactics across channels.
“We are very excited to partner with Wakefern and their members to help create a comprehensive loyalty engine that provides Wakefern with complete flexibility in offering personalized experiences that are right for their customers,” said Jeff Baskin, chief revenue officer at London-based Eagle Eye. “Our solution not only applies proven AI functionality but allows Wakefern to implement and, most importantly, scale very quickly.”
Wakefern will leverage Eagle Eye’s AI-powered personalization capabilities to deliver real-time, fully personalized promotions and gamified challenges at scale, driving incremental retail sales while creating more opportunities for supplier-funded engagement.
“Choosing Eagle Eye was an easy decision. Their technology is highly advanced, and their collaborative, consultative approach brings not only a strong platform but also seasoned retail experts who have implemented successful loyalty programs around the world,” said Darren Caudill, chief sales officer at Wakefern Food Corp.
“They’ll help us deliver a great customer experience while driving incremental sales and creating new opportunities for Wakefern to provide meaningful value to our CPG partners. It’s a win-win for our entire ecosystem – especially our customers.”
Global grocery experience at enterprise scale
Wakefern selected Eagle Eye to benefit from the company’s experience working with retailers including Loblaws, Giant Eagle, Winn-Dixie, Woolworths, Tesco, Morrisons, Carrefour and E.Leclerc.
Eagle Eye’s platform is an SaaS and AI technology solution that delivers loyalty, personalized promotions and omnichannel marketing for retail, travel and hospitality brands. By partnering with Eagle Eye, Wakefern’s marketing teams gain the ability to design, launch and optimize loyalty and personalization initiatives while ensuring consistency and control across the entire retail network.
“By bringing loyalty and personalization together on one platform, Wakefern is taking an important step toward strengthening customer relationships while creating new opportunities to collaborate with CPG partners,” Baskin added. “We’re excited to support Wakefern on its journey as it evolves its loyalty and personalization capabilities for the future.”
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