Inserra Supermarkets will open The Fresh Grocer of Brooklyn on Feb. 13 at 523 Fulton St., marking the supermarket banner’s first location in New York City and creating about 140 new jobs.
The 18,000-square-foot store, located across from the Fulton Mall in downtown Brooklyn, will hold a ribbon-cutting ceremony at 7 a.m. The first 100 customers will receive a free canvas tote, and there will be special store samplings and tastings throughout the day.
“Since 1954, our family has been committed to serving communities with quality products, care and value,” said Lawrence R. Inserra Jr., chairman and CEO of Inserra Supermarkets. ”
This new location reflects that commitment by offering an extensive selection of national brands alongside a wide variety of fresh foods and prepared meals – providing convenience and choice for customers.”
The store will offer fresh groceries and restaurant-quality take-home meals, as well as national products and private label brands Bowl & Basket, Wholesome Pantry and Paperbird.
It also will feature locally-sourced produce, a full-service butcher, from-scratch bakery and ready-made meals and to-go items. In addition, shoppers will find a selection of international products and cheeses, sushi, and frozen, dairy and floral departments.
A mural at the store’s entrance celebrates the Inserra family legacy in the supermarket business. The butcher department will feature artwork inspired by the family’s original New Jersey butcher shop.
The Fresh Grocer banner is part of the retailer-owned supermarket cooperative Wakefern Food Corp. The Inserra family and its Inserra Supermarkets are members of the cooperative, which operate 24 ShopRite stores in New Jersey and New York, as well as two Price Rite Marketplace stores and a Fresh Grocer in New Jersey.
Established in 1954 by Patsy Inserra, Inserra Supermarkets remains a family-owned grocery business, with third- and fourth-generation members operating the stores.
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