Keystone Fruit Marketing, a division of Progressive Produce, promoted Matthew Gideon to director of sales, the Greencastle, Pennsylvania-based company announced Jan. 19.
Gideon has been with Keystone since 2009, playing a key role in supporting the division’s growth and strengthening its year-round sweet onion program.
In his new role, Gideon will be responsible for all aspects of sales for the Keystone division. He will lead the company’s sales team in strategy, execution and customer partnerships across the company’s onion, sweet onion, apple, watermelon and citrus categories.
“I’m honored to step into this role and continue building on the strong foundation we have at Keystone,” Gideon said. “By working closely with our teams across Progressive Produce and Pacific Trellis Fruit, we’re able to align programs and deliver dependable supply, strong programs, and consistent value to our customers.”
Since joining Keystone in 2009, Gideon has built relationships with key accounts while supporting the division’s growth. Keystone Fruit Marketing looks forward to continued growth under Gideon’s leadership and remains committed to providing high-quality produce programs and exceptional service.
Progressive Produce is a year-round grower, packer and shipper of fresh produce. The company grows thousands of acres throughout North and South America of potatoes, onions, asparagus, citrus and other fruits and vegetables, providing service 365 days a year.
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