Greencastle, Pennsylvania-based Keystone Fruit Marketing, a division of Progressive Produce, has promoted Matthew Gideon to director of sales.
Gideon has been with Keystone since 2009, playing a key role in supporting the division’s growth and strengthening its year-round sweet onion program.
In his new role, Gideon will be responsible for all aspects of sales for the Keystone division. He will lead the company’s sales team in strategy, execution and customer partnerships across the company’s onion, sweet onion, apple, watermelon and citrus categories.
“I’m honored to step into this role and continue building on the strong foundation we have at Keystone,” Gideon said. “By working closely with our teams across Progressive Produce and Pacific Trellis Fruit, we’re able to align programs and deliver dependable supply, strong programs, and consistent value to our customers.”
Progressive Produce is a year-round grower, packer and shipper of fresh produce. The company grows thousands of acres of potatoes, onions, asparagus, citrus and other fruits and vegetables throughout North and South America.
[RELATED: FMI Report: Social Media, E-Commerce Boost Produce Consumption]
