Key Food Stores Co-Operative, a chain of more than 460 family-owned and -operated supermarkets across eight Northeast states, has partnered with Swiftly to transform its digital ecosystem and tap new retail media revenue streams.
Through the collaboration, Key Food will leverage Swiftly’s App & Web platform with integrated Alcohol Cashback solutions to enhance shopper engagement. The rollout across Key Food’s banners will begin in the coming months.
With more than 70 percent of U.S. shoppers beginning their grocery journey online and digital retail media projected to reach $100 billion by 2027, Key Food selected Swiftly to simplify its technology stack and deliver digital engagement that drives loyalty, creates new revenue streams and strengthens long-term competitiveness.
“Key Food currently operates in eight states and in our largest market we are serving over 8 million shoppers,” said Dean Janeway, CEO of Key Food Stores Co-Operative. “Partnering with Swiftly is a strategic investment in our future and allows us to create a more connected, personalized experience that drives bigger baskets, deeper loyalty, and sustainable growth.”
Swiftly’s technology provides turnkey, enterprise-grade solutions built for regional and independent grocers, helping them compete with retail giants.
With Swiftly, retailers see measurable lifts in key growth metrics including larger basket sizes, higher trip frequency, deeper shopper loyalty and stronger digital engagement.
The platform also drives greater app adoption, increases digital circular interaction and generates incremental return on ad spend for CPG partners, averaging between $25 and $35.
More than 70 retailers nationwide have joined Swiftly to accelerate digital transformation, retail media growth and long-term competitiveness.
“Digitally engaged shoppers are a retailer’s most valuable asset, and Key Food is taking bold action to lead in this new era,” said Henry Kim, co-founder and CEO of Seattle-based Swiftly.
“Swiftly exists to level the playing field for independent grocers, and with Key Food we see tremendous opportunity to create measurable value – greater shopper loyalty, increased in-store traffic, and long-term revenue growth across all 460+ stores.”
Founded in Brooklyn in 1937, Key Food Stores Co-Operative includes more than 460 family-owned supermarkets with $5.5 billion in annual sales.
These stores operate under banners including Food Universe, The Food Emporium and SuperFresh in all five boroughs of New York City, Long Island, upstate New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, Rhode Island, Maryland and Florida.
[RELATED: Retail Media Networks Part Of Digital Transformation Across Grocery Industry]